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La 10-1 > Unit 1 media > Flashcards

Unit 1 media Flashcards

1
Q

whats Appeal to Authority

A

well-known actors and sports celebrities often appear

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2
Q

define Expert Witness

A

often a person wearing a lab coat (posing as a scientist or doctor) will endorse a product to establish trust between the consumer and product/service

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3
Q

define sex appeal

A

the use of sexual images or words to sell a product or service

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4
Q

define snob appeal

A

the suggestion that the consumer will join the ranks of the elite by using the service or product

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5
Q

define appeal to tradition

A

emphasizes experience and number of years of service or product being used

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6
Q

define outright propaganda

A

if the consumer does not buy the product or use the service, he/she will become a social outcast (product/service is needed or required)

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7
Q

define complements the consumer

A
  • butters up the consumer with flattery
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8
Q

define patriotism

A
  • purchasing the product or using the service shows your love of your country
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9
Q

whats a rhetorical question

A
  • demands a response from the audience
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10
Q

whats a magic ingredient

A

suggests that a miraculous discovery makes the product exceptionally effective

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11
Q

define Facts and Figures (illusions of information)

A

implies that figures and statistics prove a point beyond dispute

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12
Q

define weasel words (Glittering Generalities)

A

words or claims which appear to be substantial at first, but they disintegrate into hollow words (meaningless)

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13
Q

define plain folks

A

reverse snob appeal
- emphasizes quality for a good price
- talking down to the majority of people in order to appear to be one of them

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14
Q

define Something for Nothing or More for Less

A
  • suggests the product/service is of better quality than its higher-priced competitors
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15
Q

define appeal to excellence

A
  • emphasizes that consumers should not settle for second best (only the best)
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16
Q

define bandwagon

A
  • everyone has the product or is using the service (“Canada’s #1 best-seller”)
    • emphasizes that the consumer should not stand out by being different
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17
Q

define hidden fears

A
  • exploits a person’s hidden fears and insecurities
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18
Q

define repetition

A
  • the constant statement of an idea in order to fix the image of the product or service in a person’s mind
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19
Q

define scientific jargon

A
  • implies that the product/service is effective since it is scientifically based
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20
Q

define ideal children

A

using children who seem “perfect” to sell the product/service

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21
Q

define pets/mascots

A
  • cute/cuddly pets or cartoon, animated, or life-like mascots may be used to sell the product/service
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22
Q

what is static art

A

still images in photographs, drawings, paintings,posters, advertisements

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23
Q

what is sequential art

A

images that move frame to frame in print form. They appear in story boards, graphic novels, comic strips and the photo essay

24
Q

define film study

A

the study of a moving image which is filmed

25
Q

define frame

A

refers to the smallest unit of film possible

26
Q

whats a shot

A

continuous, unedited piece of film of any length.

27
Q

whats a scene

A

a series of shots that together form a complete episode or unit of narrative.

28
Q

whats a take

A

a take refers to the time a shot begun to when it ends

29
Q

define parallel action

A

parallel action is a narrative strategy that cross cuts between 2 or more separate actions to make it seem they are happening at the same time

30
Q

define objective camera

A

scene is shot from the view of a spectator watching

31
Q

define subjective camera

A

scene is shot from the view point of a character directly involved in the action

32
Q

define off-screen(OS)

A

words heard from the actors outside of the view of the camera

33
Q

define voice over(VO)

A

words said off screen that are heard over the visual shot.

34
Q

define hook

A

the opening part of a film that gets the viewers attention

35
Q

whats a caption

A

the printed lines at the bottom of the screen to describe the setting or foreign words

36
Q

define set

A

the actual construction where its being filmed

37
Q

whats a prop

A

any object on the set

38
Q

what are costumes

A

what the characters are wearing

39
Q

whats mise-en-scene

A

everything in the frame of the film

40
Q

whats an extreme long shot

A

shows landscapes or the view of the whole world, town or city.

41
Q

whats a long shot

A

overall view from a distance of the characters environment, used as an establishing shot a lot.

42
Q

whats a full shot

A

variation of the long shot showing a characters feet up.

43
Q

whats a medium shot

A

a shot from the mid-shin or mid-thigh up

44
Q

whats a close shot

A

a shot where the view is close to the action, not as far as a close up

45
Q

define close up

A

focuses on a subjects face (details, expressions, and reactions) or sometimes small objects

46
Q

define extreme close up

A

a variation of the close up that singles out a face of isolated detail

47
Q

whats a tracking/dolly shot

A

a single continuous shot made with the camera moving along the ground typically on a dolly

48
Q

whats a subjective shot

A

a shot that is framed from a person/characters point of view.

49
Q

whats an aerial shot

A

a shot from a helicopter, plane, balloon, kite or blimp

50
Q

define crane shot

A

a shot where a crane is used to lift the camera above the action

51
Q

whats an arc shot

A

the subject is in the middle and the camera circles either half way or fully around them

52
Q

What is a boom shot

A

a continuous shot that was filmed on a pole which has a camera suspended from it

53
Q

whats an establishing or master shot

A

A shot that shows the overall setting/location

54
Q

define a hand held shot

A

tripods and dolly’s are abandoned. cameras are held by hand

55
Q
A

La 10-1 (2 decks)

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