unit 1- market research

Question 1

what is secondary market research?

Answer 1

data that you can find online, and that you haven’t collected yourself

Question 2

what is a random sample?

Answer 2

a sample that gives everyone an equal chance of being in the sample, and the people are picked at random

Question 3

what is a quota sample?

Answer 3

a sample that mirrors the characteristics of the whole population in the sample

Question 4

what is a stratified sample?

Answer 4

a sample where a selection of people are randomly chosen from within a sub group

Question 5

what is quantitative data?

Answer 5

data in numerical form, that can be analysed statistically, and comes in less detail

Question 6

what is qualitative data?

Answer 6

data about opinions, attitudes and feelings, it comes in greater detail and is less factual, more opinion based

Question 7

what is primary market research?

Answer 7

data that is collected first hand, and does not already exist