Unit 1 - LO 2

Question 1

1. to explain the difference between types of advertising in media industries

Question 2

define marketing + examples

Answer 2

when you advertise using promotional content

• posters, TV ads, trailers

Question 3

define distribution + examples

Answer 3

is the actual output of the media product

• film in cinema, dvds, creating websites

Question 4

define above the line advertising + examples

Answer 4

where mass media is used to reach out to target audiences and promote the brand
- wide scale mainstream audience
EG skyfall as shown in Super Bowl

Question 5

advantage of above the line advertising

Answer 5

• huge audience
• global reach

Question 6

disadvantage of above the line advertising

Answer 6

• huge cost
• some viewers may not be interested