Unit 1: Lesson 3: Communication Processes, principles and ethics Flashcards
what are the communication models?
- aristotle’s CM
- Laswell’s CM
- Shannon-weaver’s CM
- David Berlo’s CM
it is the classical rhetoric dates back to ancient greek
Aristotle’s CM
what are the 3 variables of aristotle’s CM?
speaker, speech, audience
what is the name and year of Laswell’s CM?
- harold dwight
- 1948
what are the 5W’s?
who, what which, whom, what
what is the name of shannon-weaver CM?
Claude Elwood Shannon
what are the 6 variables of shanon-weaver CM?
sender, encoder, noise, decoder, receiver and feedback
what is the name and year of berlo’s CM?
-david berlo
- 1960
what is the 4 variables of berlo’s cm?
sender, message, channel, receiver
what are the general principles of effective communication?
- know your purpose in communicating
- audience
-topic
-adjust speech/writing
-work on feedback
principles of effective oral communication
- be clear with your purpose
-be complete with the message - be concise
- be natural with your delivery
- be specific and timely
principles of effective written communication/ 7C’s
-be clear
- be concise
- be concrete
- be correct
- be coherent
- be complete
- be courteous
it emphasizes the moral influence of behavior of an group, individual and organization
ethics of communication
how to achieve the ethics of communication?
- develop your integrity
- complete and accurate info
- disclose vital information
