Unit 1 - Globalization and Identity Flashcards
Transnational Corporations
companies based in a single country while operating in multiple countries
Transnational Corporations: Pros
more available, higher quality products, cheaper
Transnational Corporations: Cons
ethics, dependence on other countries and companies, consolidation of identity (erosion of culture), more power to these corporations
Media concentration
concentration of media companies in monopolies
Media concentration cons
Do not care about competition → lower quality
Types of identity
Individual and collective
Individual identity
subjective sense of self based on personal characteristics
Collective identity
a way to recognize your identity in relation to others and the outside world
Impact of globalization on collective identity
Globalization dissolves collective identities and lead to new ones
Universalization of Pop Culture
spread of popular culture and ideas to create a single monoculture
Americanization
adopting traditional American ideas to create a monoculture
Hybridization
combining elements of multiple cultures to create a new culture
Hybridization examples
Metis, fusion cuisine
Diversification
increase of distinct cultures within one area, opposes the concepts of monoculture or “melting-pot”
“Diversity spectrum”
Universalization of Pop Culture – Hybridization – Diversification