unit 1 gcse business Flashcards
what is a need?
it is a basic you need to survive like food water, shelter warmth and basic clothing.
What is a want?
it is any other items that are luxury. Wants are infinite
what is primary research?
research that does not already exist and you collect yourself.
Give 2 examples of primary research?
questionnaires
surveys
observations
consumer panels
What is secondary research?
Information that already exists or has been collected by a third party
Give 2 examples of secondary research?
Sales figures
specialist magazines
competitor information
trade magazines
What is a market map?
a grid which shows 2 components for example quality and price.
What is a gap in the market?
An area of the market that is not currently covered by existing products or companies. identified with a market map.
What is a niche market product?
a product that is aimed at a small section of the market or is specialist.
give an example of a niche product.
bespoke wedding dresses, Morgan cars.
What is a mass market product?
a product that is aimed at the whole market.
Give an example of a mass market product
dairy milk Walkers Crisps Ford Focus Coke Kingsmill bread
What is a SWOT?
A way of identifying a companies strengths weaknesses and external opportunities and threats.
What does it mean to add value?
it is a way of being able to charge more for the final product than for its individual components
What is a Franchise?
Where a company sells the right to use the company brand and products in exchange for a fee and a percentage of the profit.
What is a franchisee?
the person that buys a franchise
What is a franchisor?
the person that sells a franchise
Name 3 types of ownership that could be used for a new business.
soletrader
partnership
franchise
What factors should be considered when considering location?
Communication parking Access to workers Access to customers Location of raw materials location of competitors
What is a good?
a physical product you can touch and see
What is a service?
a non physical item, for example a cleaning service or beautician
What is a durable good?
a good that can be used again and again e.g. a washing machine
What is a perishable good?
a good that has a shelf life and will go off. e.g bread
Name three qualities of an entrepreneur.
risk taking, hard working,motivated, innovative, creative, problem solver,