Unit 1 - Elasticity Flashcards
price elasticity of demand
% change in Qd/% change in P
Why is elasticity always negative?
% change in Qd is the opp. sign (-) of % change in P: Elasticity -
elasticity of demand
how revenues change when a change in P –> change in Qd
revenues
P x Q ($ directed by firm from selling its good)
perfectly inelastic D curve
no effect of price increase on Q, revenues increase (big), # range (0)
insensitive to price *essential goods (i.e. meds)
fully vertical line
inelastic D curve
able to reduce D a little
small effect of price increase on Q
revenues increase (medium)
range: 0 to -1
negative sloping curve
unitary elastic D curve
P increase causes a medium decrease in Q
revenues: no change
range: -1
elastic D curve
P increase causes a large decrease in Q
revenues decrease
range: < -1
perfectly elastic D curve
P increase causes Q to go to 0
revenues goes to 0
range: infinity
fully horizontal graph
revenue
P+Q
elastic determinants
luxury, substitute, big % of income, long run
inelastic determinants
necessity, no/few substitutes, small % of income (i.e. toothpaste), short run
price elasticity of demand
% change in Qd/% change in P
perfectly elastic
elasticity = 0 (Q = no change), perfectly vertical graph
inelastic
between 0 and -1 (i.e. -0.5), negative slope
elastic
less than -1 (i.e. -3), relatively steeper negative slope