Unit 1-Ch. 1

Question 1

Communication

Answer 1

The process by which one person stimulates meaning in the mind(s) of another person (or persons) through verbal and non-verbal messages (James and Virginia)

Question 2

Source

Answer 2

The person/thing from which communication originates

Question 3

Encoding

Answer 3

A process of choosing symbols to use to attempt to get meaning across to another person; turning meaning into symbols.

Question 4

Message

Answer 4

The actual symbols used in an attempt to share meaning.

Question 5

Channel

Answer 5

What a source uses to send a message through.

Question 6

Receiver

Answer 6

The target of a message; whose mind the source wants to stimulate meaning in.

Question 7

Decoding

Answer 7

A sort of reverse process to encoding; turning symbols back into meaning.

Question 8

Feedback

Answer 8

Messages sent back to a source about the original message sent.

Question 9

Noise

Answer 9

Something that impedes successful transmission of a message.This can be literal noise, but can be other things as well.

Question 10

Is Communicating easy?

Answer 10

No! the process of encoding and decoding is HARD.

Question 11

Mass Communication

Answer 11

Communication from a singular and impersonal source to a large and anonymous audience.

Question 12

Bandwith

Answer 12

The amount of capacity a channel has to carry a signal/information.

Question 13

Mediated Communication

Answer 13

Communication that relies on a technology channel in order to send a message between two entities.

Question 14

Narrowcasting

Answer 14

Transmitting information to smaller, less anonymous, and more well-defined audiences.

Question 15

Interpersonal Communication

Answer 15

Communication between two individuals who share some sort of relationship.

Question 16

6 differences from “Mass” to “Media” Communication:

Answer 16

Channels, Audience, Control, Transmission, Typification, and Learning.

Question 17

Digitization

Answer 17

Converting information into binary code to be decoded upon request by a computer processor.

Question 18

Binary Code

Answer 18

The language of computing technology, this is the storing of information in electrical circuits using a series of “1” and “0” commands to represent “on” and “off.”

Question 19

Masspersonal Communication

Answer 19

Patrick O’Sullivans Idea that technology makes the division between mass and interpersonal communication blurry, and thus we should look for more useful distinctions in communication.