Unit 1 and 2

Question 0

12 New Media Literacies

Answer 0

play, performance, stimulation, appropriation, multitasking, distributed cognition, visualization, collective intelligence, judgement, transmedia navigation, networking, negotiation

Question 1

Participatory Culture

Answer 1

low barriers for engagement, strong support for sharing creations, informal mentorship, care about others’ opinions of self and work

Question 2

Context Collapse

Answer 2

an infinite # of contexts collapsing upon one another into a single moment of recording; anything captured by the lens can be transported anywhere ad preserved for all time

Question 3

Network Mapping

Answer 3

the study of the physical connectivity of networks

Question 4

network weaving

Answer 4

describes a set of skills that help strengthen and build social networks

Question 5

3 things that make a video go viral

Answer 5

• tastemakers
• communities of participation
• unexpectedness

Question 6

Astroturfing

Answer 6

having ulterior motives or pretending to be something or somebody you’re not

Question 7

Ladder of Engagement

Answer 7

Happy Bystanders, Spreaders, Donors, Evangelists, Instigators

Question 8

Happy Bystanders (Ladder of Engagement)

Answer 8

blog readers, Facebook friends, personal aquaintances, coworkers

Question 9

Spreaders (Ladder of Engagement)

Answer 9

people willing to share information about a cause with other people

Question 10

Donors (Ladder of Engagement)

Answer 10

people who donate financially to a cause

Question 11

Evangelists (Ladder of Engagement)

Answer 11

reach out to their own social network and ask people to give time and money

Question 12

Instigators (Ladder of Engagement)

Answer 12

create their own content, activities, and events for the cause; may create new cause/organization to more fully express themselves

Question 13

Nonprofit organizations emerged as a response to _______ and ________ failures.

Answer 13

Government and Market

Question 14

Social Capitol

Answer 14

stuff that makes relationships meaningful and resilient; trust and reciprocity are in these relationships

Question 15

Social Networks

Answer 15

Instagram, Twitter, Linked In, Tumbler, Pinterest

Question 16

Nodes

Answer 16

people or organizations within a social network

Question 17

Ties

Answer 17

connection between people and organizations within a social network

Question 18

Hubs

Answer 18

Larger nodes (people and organizations) within networks; have a lot of connections

Question 19

Clusters

Answer 19

group of people or organizations who are connected to one another

Question 20

Crowdsourcing

Answer 20

the process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone

Question 21

Transparency

Answer 21

the process of keeping actions and the decision making process open and available to the scrutiny of the public and the media

Question 22

Authenticity

Answer 22

to be true to one’s self as well as staying true to the organizational identity and strengthening ties to the community

Question 23

Organizational Identity

Answer 23

transparency, accountabilty, and authenticity