unit 1 Flashcards
what is behaviour science
it is a sub field of beh. economics that uses insights from the fields of psychology and neuroscience to understand how people make investment decisions
conventional vs behavioural science
conventional- assume people make rational choices and are always informed and trying to max profit
behavioural- assume people are irrational and susceptible to irrelevant emotions and short sightedness
cognitive systems
limbic or automatic system (gut reactions)
prefrontal cortex or reflective system (long term planning)
heuristics and biases
heuristics- mental shortcuts
biases- due to heuristics, biases such as cognitive and emotional biases are produced
types of heuristics
availabiity, anchoring, representativeness, affect
cognitive and emotional biases
cognitive- systematic error
emtional- due to attitudes and emotional factors
forms of cognitive biases
belief-natural or error due to information processing
belief-laden or error due to existing belief
types of cognitive biases
anchoring and adjestment Availability bandwagon or herding effect confirmation conservatism mental accounting representativeness self-attribution
types of emotional biases
affinity disposition Endowment loss aversion overconfidence status quo
kyc?
know your client, process & reqm of assessing the degree of financial risk is tolerable to the client
client engagement skills
connecting and communicating with your clients at a human level
different types of personality
mover, thinker, connector and planner
what is communication
giving and taking of info, ideas, concepts and messages. without a receiver a communication has not occurred
stages of engagement skills
first- identify personality style
second- developing communication skills: attending, soliciting, reacting, and structuring skills
tools to assist the panning process of retirement (five effective tools)
1- my vision for the future (activities, relationships, lifestyle, location)
2- self-portrait (values, beliefs, interests)
3- building horizons (outcomes vs time frames)
4- force field analysis (goal drivers and restrainers)
5- circle of support (inner support circle, other support poeple)