Unit 1 Flashcards
Overt behaviour
Actions that are observable and visible to others
Goals of psychology
To describe, understand, predict and control behaviour and mental processes
Pseudoscience
A fake or Faldo science that seeks to explain data
Subjective data
Data that is collected through observation and participant’s self-report
Objective data
Data obtained by being directly observed or measured
Placebo effect
When a participant’s response is changed by their belief that they are receiving some kind of experimental treatment
Validity
Whether a questionnaire or scale actually measures what it is supposed to be measuring
Reliability
Whether a questionnaire or scale consistently measures what it is supposed to measure
Qualitative data
Data that describes the changes in the quality of a behaviour; often written in words
Quantative data
Data collected through systematic and controlled methodology; numerical in form
Case studies
An in-depth focus on all aspects of a single person
Naturalistic observations
Observing an animal or person in their natural environment
Self-report methods
A method asking participants to report what they are thinking or feeling
Survey method
A data collection method whereby participants ate asked to respond to a set of questions face-to-face, by mail, over the telephone or on the internet
Questionnaires
A written set of standardised questions about an individual’s attitude, beliefs, and/or behaviours
Interviews
A meeting between a participant and an interviewer to collect data for research
Longditudinal studies
A study that collects data over 2 or more periods in time, using the same participants
Cross-sectional studies
A study performed at one set period in time
7 steps of psychological research
- Identify the research problem
- Formulate a hypothesis
- Design the method
- Collect the data
- Analyse the data
- Interpret the results
- Report the findings