Unit 1

Question 1

Primary Research

Answer 1

New research carried out to answer specific questions or issues. For example: Questionnaires, focus group. Advantages of primary research: know it is truthful, gives the information that is wanted.

Question 2

Secondary research

Answer 2

Makes use of information previously researched for other purposes and available for the public. For example: Books, magazines, Internet. Advantages of Secondary research: cheap, easy to gather information, can get lots of information at once.

Question 3

Audience statistics

Answer 3

When facts and figures are collected and things linked to existing digital media products

Question 4

Analogue

Answer 4

Devices that record data linearly from one point to another. Analogue devices read the media, such as tapes and records, by scanning the physiological data off the media

Question 5

Digital

Answer 5

Devices which preform all calculations using ones and zeros. This method of computing is referred to as the ‘binary system’. Digitalised information is recorded in binary code of combinations of the digits 0 and 1, also called bits, which represent words and images. ‘Digital Technology’ enable to be compressed on small storage devices that can be easily preserved and transported

Question 6

Sectors

Answer 6

An area or portion of media that is distinct from others. For example: filmmaking, audio, publishing, games, websites.

Question 7

Digital media platform

Answer 7

A digital way for media to be distributed and accessed. Digital distributions includes Tv broadcasts, pay-per view, digital download, radio broadcasts, DVDs, CDs.

Question 8

Digital Media Product

Answer 8

Any media that is encoded in a machine- readable format. Viewed, distributed, modified and preserved on digital devices

Question 9

Aims of a media product

Answer 9

Entertain
Educate
Persuade
Promote

Question 10

Different groups of media consumers

Answer 10

Group A- Well paid professionals
Group B- Fairly well paid professionals
Group C1- “white collar”, junior management, bank clerks
Group C2- “skilled blue collar” workers such as electricians
Group D- semi and unskilled manual workers such as drivers
Group E- students p, the unemployed

Question 11

Different categories a consumer can be placed in

Answer 11

Age, Gender, Language, Where you live, Ethnicity, Life Stage- child, teenage, education, expecting kids, socioeconomic background

Question 12

Immediacy

Answer 12

The speed at which audiences can consume digital media products

Question 13

Access

Answer 13

The restrictions put on digital media products

Question 14

Convenience

Answer 14

The ease at which a product can be accessed. This can include whether or not digital media product is free, cheap, global, national, local, user friendly, etc

Question 15

Portability

Answer 15

The flexibility and movement associated with a digital product. (I.e. can the product be carried around with the user in their handbag, etc?)

Question 16

Connectivity

Answer 16

The extent to which a product allows users to be linked to the ‘global village’, or to be part of a digital community, social network, virtual reality, etc.

Question 17

Interactivity

Answer 17

The ways in which producers/a product and a consumers work together. This includes the level of control the consumer has over the product, whether or not users can generate original content, the use of web-links, uploads/downloads, testing, e-mailing, or ‘red button’ functions to bring the consumer closer to the product.

Question 18

Personalisation

Answer 18

The ways in which the product can be made personal to the consumer. Thus could be done through logging/signing in, adapting interfaces, font features or music playlists.

Question 19

Pre production

Answer 19

Involves planning, researching and preparing the product.

Question 20

Production

Answer 20

Involves shooting or constructing the elements of a product

Question 21

Post production

Answer 21

Brings all the elements of the production together to complete the product.

Question 22

Types of camera angle and shots

Answer 22

Aerial shot, Arc shot, Close up, Long shot, Extreme long shot, Medium shot, Extreme close up, Over the shoulder shot, High angle, Bird’s eye view, Eye level, Low angle

Question 23

Convergence

Answer 23

We now have greater access to media products and choice about as and when we want to consume them

Question 24

Produce

Answer 24

Can personalise, change or create information on a digital media product.

Question 25

Consume

Answer 25

To view, buy or use a product on a digital media product.

Question 26

Target audience

Answer 26

A specific group of people within the target market at which a product or the marketing messaging of a product is aimed at

Question 27

Primary audience

Answer 27

The main target audience of a product

Question 28

Secondary audience

Answer 28

Any consumers that are outside the primary target audience