Unit 1 Flashcards
Primary Research
New research carried out to answer specific questions or issues. For example: Questionnaires, focus group. Advantages of primary research: know it is truthful, gives the information that is wanted.
Secondary research
Makes use of information previously researched for other purposes and available for the public. For example: Books, magazines, Internet. Advantages of Secondary research: cheap, easy to gather information, can get lots of information at once.
Audience statistics
When facts and figures are collected and things linked to existing digital media products
Analogue
Devices that record data linearly from one point to another. Analogue devices read the media, such as tapes and records, by scanning the physiological data off the media
Digital
Devices which preform all calculations using ones and zeros. This method of computing is referred to as the ‘binary system’. Digitalised information is recorded in binary code of combinations of the digits 0 and 1, also called bits, which represent words and images. ‘Digital Technology’ enable to be compressed on small storage devices that can be easily preserved and transported
Sectors
An area or portion of media that is distinct from others. For example: filmmaking, audio, publishing, games, websites.
Digital media platform
A digital way for media to be distributed and accessed. Digital distributions includes Tv broadcasts, pay-per view, digital download, radio broadcasts, DVDs, CDs.
Digital Media Product
Any media that is encoded in a machine- readable format. Viewed, distributed, modified and preserved on digital devices
Aims of a media product
Entertain
Educate
Persuade
Promote
Different groups of media consumers
Group A- Well paid professionals
Group B- Fairly well paid professionals
Group C1- “white collar”, junior management, bank clerks
Group C2- “skilled blue collar” workers such as electricians
Group D- semi and unskilled manual workers such as drivers
Group E- students p, the unemployed
Different categories a consumer can be placed in
Age, Gender, Language, Where you live, Ethnicity, Life Stage- child, teenage, education, expecting kids, socioeconomic background
Immediacy
The speed at which audiences can consume digital media products
Access
The restrictions put on digital media products
Convenience
The ease at which a product can be accessed. This can include whether or not digital media product is free, cheap, global, national, local, user friendly, etc
Portability
The flexibility and movement associated with a digital product. (I.e. can the product be carried around with the user in their handbag, etc?)
Connectivity
The extent to which a product allows users to be linked to the ‘global village’, or to be part of a digital community, social network, virtual reality, etc.
Interactivity
The ways in which producers/a product and a consumers work together. This includes the level of control the consumer has over the product, whether or not users can generate original content, the use of web-links, uploads/downloads, testing, e-mailing, or ‘red button’ functions to bring the consumer closer to the product.
Personalisation
The ways in which the product can be made personal to the consumer. Thus could be done through logging/signing in, adapting interfaces, font features or music playlists.
Pre production
Involves planning, researching and preparing the product.
Production
Involves shooting or constructing the elements of a product
Post production
Brings all the elements of the production together to complete the product.
Types of camera angle and shots
Aerial shot, Arc shot, Close up, Long shot, Extreme long shot, Medium shot, Extreme close up, Over the shoulder shot, High angle, Bird’s eye view, Eye level, Low angle
Convergence
We now have greater access to media products and choice about as and when we want to consume them
Produce
Can personalise, change or create information on a digital media product.
Consume
To view, buy or use a product on a digital media product.
Target audience
A specific group of people within the target market at which a product or the marketing messaging of a product is aimed at
Primary audience
The main target audience of a product
Secondary audience
Any consumers that are outside the primary target audience