Unit 1 Flashcards
What is tourism?
The movement of people to countries or places outside their usual environment for either personal or business reasons
What is outbound tourism!?
To leave their own country and travel to a different one for the purpose of tourism
Inbound tourism
To enter the country to visit for the purpose of tourism
Eg: a holiday
Domestic tourism
Tourists travelling within their own country! Must stay away from your home for at least one night
Day visitor
You only travel for the day
Name the 8 types of tourism
Mass
Eco- tourism
Cultural
Sporting
Business
Educational
Health and medical
Leisure
What is leisure travel
Tourists travelling for their own pleasure and enjoyment or taking a relaxing holiday
What is corporate travel
Travelling for business purposes (attending a conference,meeting,training or working in another location) On a short term contract
What is specialists travel
Travelling for a specific reasons
Some travel and tourism organisations operate in highly specific markets to provide for some of these specific customers
What is VRR
Visiting family and friends
Are usually leisure travelers who stay overnight with a family member or friend
What is a day trip
Only visiting a place/country for the day
(Don’t stay overnight)
DO NOT COUNT AS TOURISTS!!
Examples of leisure travel
Package holidays
City breaks
Short breaks
Cruises
Stag/hen parties
Holidays planned by tourists
Examples of corporate travel
Travelling to New York for a business conference
Examples of specialist travel
Weddings
Historical
Health
Adventure
Education
Culture/heritage
Conservation
Sustainable travel
Examples of a day trip
Shopping trip
Visitor attractions
Countryside walks
Examples of vfr
Can be domestic Inbound or outbound tourism
What are the 5 types of t and t Customer!?
Individuals
Couples
Groups
Corporate (business)
Specific requirements
What do travel and tourism organisations need to understand about their customers!?
Who their customers are
Understand the purpose of their trips and need to be able to meet customer needs
What is an individual traveler going to need on a trip
Lots of activities
Tours
Book group excursions (not lonley)
Taxi/bus service
Restaurants
Leisure areas
What are couples going to need when booking a trip
Spas
Gym
Luxury
Kid free hotels
Large bathrooms
Larger rooms
Couples activities
Shops
Romantic destinations
Restaurants
What are a group of people going to need when booking a trip!?
Larger rooms (space for everyone)
Clubs/party holiday
Bars
Shops
Activities
Lots of single beds
Entertainment
What is a corporate traveler going to need!?
Leisure services
Room service
Quiet areas to work
Good wifi
Meeting rooms
Tv/ entertainment in room
Dry cleaning
What does someone worh special requirements need when booking a trip
Braille
Wet rooms
Lifts and ramps
Rooms on ground floor
Audio description
Specific requirements:what would be needed if there was a language barrier/different cultures!?
Translator
Places of Worship
Specific requirements:what would be needed if there was mobility problems!?
Ramps
Lifts
Rooms closer to facilities
Doctors
Assistance button
Specific requirements:what would be needed if there was a hearing impairment
Sign language
Visual instructions
Assistance button
Specific requirements:what would be needed if there was a visual impairment
Guide dogs accessibility
Braille
Audible instructions
Assistance button
Specific requirements:what would be needed if there was a medical condition
Onboard doctors
Heart medication
Defibrillators
Emergency button
What is ownership and what are the different types
Travel and tourism organisations can be PRIVATE businesses, PUBLIC or GOVERNMENT run organisations and voluntary organisations or charities
-often these different types work in partnership with one another
What is a private business
Most tourism businesses are part of the private sector
-not under government control
-aim to make a profit
-staffed by paid employees
-if they fail to profit,the usually stop trading
What size is the private business
They range in size small/medium/ huge multinational corporations operating all over the world
Example of a small private business
Clive’s fruit farm
Malvern spa
Example of a medium private business
Freedom leisure
Vue cinema
Travel lodge
Example of a large private business
Hilton hotels
Jet2
EasyJet
What are the types of private business ownership
Sole trader
PLT (private limited company)
Shares
PLC (public limited company)
Unlimited liability
Limited liability
What is a sole trader
Business run by one’s self employed individual
-they have unlimited liability— personal asset are
Private limited company (LTD)
A business owned by share holders who invest in the business for a share of their profits
- shares sold privately (usually to friends and family)
-limited liability
What are shares
Units of ownership of a company offered for sale to raise funds
What is a PLC public limited company!?
A business owned by shareholders that can sell shares to the public
-it’s shares are listed on the stock exchange
-if the business makes a profit. Shareholders receive a dividend
-DIVIDEND depends on the profit made snd the amount of shares owned
-shareholders have limited liability
What is unlimited liability
If your business goes bust there is no limit to the amount of money that you can loose
What is limited Liability
If the business goes bust their is a limit to the amount of money that you can loose
- can only take what is owned by business
What are the aims of a travel and tourism organisation!?
Selling more products/services
Good customer service
Diversify in their product range
To share their passion
Improve public image
Increase market share
To grow a business
To be world wide
Profit
Increasing turnover
What is a public organisation
Funded by the government through taxes
Types of funding for public organisations
-DCMS
lottery funding
Local governments (councils)
Public sector staff are
Mixed of payed and unpaid
Could be a volunteer
Aims of the public sector
-Using their funding appropriately in a cost effective way
-restoring historical buildings (culture)
-promote tourism in areas
-reinvesting profits into their services and activities
-make enough money to break even
Focus on the tax payer (what are their needs)
What are the public sector organisations mix of!?
Local and national
What is the dcms responsible for
The national tourism agency know as visitBritian and visit England
Also responsible for some of Britains famous tourist attractions
Other national public sector organisations can have a large impact on tourism such as the DFT (department for transport)
Local public sector organisations involved in travel and tourism include:
Local tourist centres (usually run by local council)
Local visitor attractions
Local transport organisations
What does the voluntary sector =
Charities
Funding comes from
Government grants
Donations from the public
Entry fees payed by visitors to their attractions and shops
Can be payed/cannot be paid- depends on job title
Why would someone volunteer for a t and t organisation
May have a passion for their subject
To become a better person
Want to help others
Help support local buildings so then tourists can visit
When people are retired and want to keep busy
Who regulates charities
Charity commission
Examples of charities
National trust
Severn valley heritage steam railway
Community transport
What are the 7 charity aims
- Promoting the arts,culture and heritage
- Preserving or protecting the environment
- Ensuring sustainability
- Educating visitors
- Preventing or reliving poverty in tourist destinations
- Promoting community development
- Raise money
What is tangible
Something they can be handled and touched (reserving a seat on a bus)
What is intangible
Something that is not a physical objects and cannot be handled (such as a safe and enjoyable journey)
What are the 9 key sectors in travel industry!?
Travel agents
Accommodation
Trade associations
Government departments
Regulatory bodies
Transport
Information and promo service providers
Tour operators
Visitor attractions
What is the role of transport
Provide customers with transport between destinations in a safe and efficient manner
Transportations include
Airlines
Ferries
Cruises
Bus and coaches
Private cars
Taxis
Rail
Examples of budget airlines
Ryan air
Easy jet
Whizz air
What are the 3 different types of haul flights
Short (less than 3 hours)
Medium and long haul (above 7)
What do low cost airlines in the uk focus on
Focus on Europe but some do go to medium destinations such as Greece and the canary islands
What do the CAA define flights by
Short medium and long hall by distance
How far are short haul flights
1500km
Eg Edinburgh to Dublin
How far are medium haul flights
Between 1500km-3500km
EG Manchester to Marrakesh
How far are long haul flights!!?
Over 3500km
EG London Heathrow to jfk New York
What is a scheduled airline
Run to a REGULAR timetable
-only changed for the winter and summer seasons
- flights depart even if not all seats are booked!!
What are charter airlines
Own and operate aircraft rented by other organisations such as tour operators
-they may be contracted for a specific holiday season and run on a timetable set by the operator
-aim to fill every seat on the aircraft
-each seat forms part of the customers package
What are some of the following service choices when travelling long haul
Economy
Premium economy
Business
First class
What are low cost airlines all about
Keeping costs low and scheduled airlines that offer low prices and basic comfort
What is the main promise of ferries and airlines
A safe enjoyable journey between ferry ports/airports!
Why are ferries popular
Traveler’s can take cars with them!!
The uk operates many ferry services between its islands and neighbouring Ireland!
Example of ferries
Irish ferry
Britney
What are cruises
Are taken by ship for pleasure, relaxation and are a whole holiday in themselves. It is essentially a floating holiday resort and they often operate an all inclusive basis
Why are cruises popular
They can stop at various destinations
Example of cruises
P & O
Disney cruises
Viking- specialise in River
Saga- specialise in over 50s
What are transport hubs and getaways
Where transport start and finish
What is a package holiday
A pre arranged combination of transport accommodation and other tourist services
What is a travel agent
Businesses that arrange the details of a holiday on behalf of customers
What do travel agents specialise in
Leisure travel (such as holidays)
Also specialise in corporation travel
Examples of travel agents
Cooperative travel
Kuoni
Trailfinders
What is the role of a travel agent
Arrange everything for you
Good customer service
Knowledgable
Removes holiday stress
Give advise
What is a multiple travel agent
Companies that operate a chain of retail outlets throughout the UK
Eg: TUI
What is a Miniple travel agent
Operate apart of a small or medium sized chain or group that had a few branches or outlets across locations
Eg: Haze Travel
What is an independent travel agent
Work with clients to plan trips and holidays for leisure or business purposes with a possible focus on specific areas of interest eg sport
Eg; Travel bag arrange my escape
What is a franchise travel agency
A fully ATOL and ABTOL protected travel agency that can sell worldwide responsible holidays to your network of contacts or customers
Eg: travel conscious
What is a call centre travel agency
Offer and sell travel products and services over the phone using a computerised reservation system
Eg: TUI JET2
What is a an online travel agent
A business that allows users to search and book travel products such as air tickets, lodging, car rentals, tours and cruises
Eg: JET2 TUI
What is a business travel agency
A dedicated team in charge of efficient cost effective business travel
Eg; Amex GBT
CTM
travel perk
What is a specialist travel agency
Offer a wide range of niche experiences
Including wildlife, safaris,cultural immersions, adventure travel, culinary tours
Eg: Kuoni
Cox and kings
Himalayan kingdoms
