UNFINISHED THEME 1.1.3

Question 1

what is POSITIONING?

Answer 1

Positioning is where a product is placed in the market relative to its customers.

Question 2

what is MARKET MAPPING?

Answer 2

a market map is a diagram technique that enables businesses to display the perceptions of customers.

Question 3

what does a market map look like?

Answer 3

high quality  
                       !     
                       !
                       !
low price 
      \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_high 
                                         price
                       !
                       !
                       !
          low quality

Question 4

What does USP mean?

Answer 4

Unique Selling Point