understanding ways to collect data Flashcards
it is a branch of mathematics dealing with the collection, analysis, presentation, interpretation, and conclusion of data
statistics
it is a branch of statistics where statistical techniques are used on biomedical data to research a conclusion
biostatistics
it is an important part of data collection, analysis, and presentation
measurement scale
it is an important step to communicate our information and findings to the audience and readers in an effective way
data presentation
these are a collection of facts such as values or measurements
data
it is a situation or value that does not change
constant
characteristic, number, or quantity that increases or decreases over time or takes different values in different situation is called
variables
the variable, value of which affects the value of another variable and is not affected by the change in the value of another variable is known as
independent variable
the variable, value of which may change due to change in the value of another variable is called
dependent variable
the variable that affects the cause-and-effect relationship between these two variables is called
moderator variable
if the effect of such variables that can affect the cause and effect relationship of dv and iv is eliminated it is called
controlled variable
variable that may affect the cause and effect relationship of dv and iv but either cannot be measured clearly or is to be ignored during research
intervening variable
nominal and ordinal are assessed in terms of words or attributes called
qualitative data
discrete and continuous variables are part of
quanti data
it is the data that show some quantity through numerical value and is also known as metric data
quantitative variable/data
it is the quantitative data but its values cannot be expressed in decimal form
discrete variable
these are measured in values and can be quantified and presented in decimals
continuous variable
it is the process of gathering and measuring information on variables of interest in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
data collection
it is one of the sources of primary data that require an artificial or natural setting in which to perform logical study to collect data
experiments
it is the most commonly used method in social sciences and can be conducted in different methods
survey
it is the most commonly used method in survey. this is a list of questions either open-ended or close-ended for which the respondents give answers
questionnaire
it is a face-to-face conversation with the respondent.
interview
it refers to data collected by investigators from research papers that are already published online
secondary data
it is numerical in nature and can be mathematically computed,
quantitative data
it relies on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories
quantitative data collection methods
two main quantitative data collection methodS
SURVEY AND ONE-ON-ONE INTERVIEWS
these are types of observational research in which the market researcher conducts surveys from a specific time period to another.
longitudinal studies
this survey is often implemented for trend analysis or studies where the primary objective is to collect data and analyze a pattern in data
longitudinal studies
these are types of observational research in which the market research conducts surveys at a particular time period across the target sample
cross-sectional studies
this quantitative data collection method was also traditionally conducted face-to-face but has shifted telephonic and online platforms.
one-on-one interviews
it is a systematic process of gathering observations or measurements. it allows you to gain first-hand knowledge and original insights into your research problem
data collection procedure
first step in collecting high-quality data
define the aim of your research
second step in collecting high-quality data
develop operational definitions and procedures
step 3 in collecting high-quality data
choose more than one data collection technique
step 4 in collecting high-quality data
begin to collect your data
these are exploratory in nature and are mainly concerned with gaining insights and understanding on underlying reasons and motivations
qualitative data collection methods
_______ (_____) credit qualitative methods with the acknowledgement of abstraction and generalization
Monette et al. (2010)
it is noted that ________ are often regarded as providing rich data about real life people and situations and being more able to make sense of behavior and to understand behavior within its wider contexr
qualitative methods
popular qualitative data collection methods used in business studies are
interviews, focus groups, observation, and action research
Data collection approaches for quali research usually involves
direct interaction w individuals on a one-to-one basis; or direct interaction with individuals in a group setting
these are exploratory and usually more focused on gaining insights and understanding the underlying reasons by digging deeper
quali data collection method
quali data collection method that may be structured, semi-structured, or unstructured
interviews
quali data collection method that may be homogenous and semi-structured
focus group
quali data collection method that may be in natural setting and detailed documentation
observations
this can be referred to as depth or in depth interviews
unstructured interviews
sometimes also called focused interviews. a series of open-ended questions based on the topic areas the researcher wants to cover
semi-structured interviews
the interviewer asks the responden the same questions in the same way
structured interviews
it is sometimes used when it is better to obtain info from a group rather than individuals
focus groups
it involves may take place in natural setting or involves the researcher taking lengthy and descriptive notes of what is happening
observation
this include recordable spoken or written words and observable body language, actions, and interactions
direct data
it is generated by someone or something else, such as with documents or photographs reporting an event or an artistic rendition of an event or experience
indirect data
