Understanding Operations objectives/scale resource mix Flashcards
What are three common objectives for operations?
Quality targets - can be considered “meeting the customer needs” can increase competitive. performance, predicted life or perceived quality
Cost targets - keeping costs to a minimum to allow for competitive pricing without having detrimental affects on quality or volume targets. often through waste reduction.
Volume targets - not only number of units a firm can sell but also its flexibility to respond to varying demand, if volume targets are high then economies of scale can appear
Whats efficiency targets based on?
the gap between input, production and output, firms will maximise output and minimise input being more efficient
Define operational objectives
Targets set in relation to the production process or provision of a service within a given financial year
Whats economies of scale?
The benefits enjoyed by a firm as a result of operating on a large scale, leading to a fall in the average price
What are the three types of economies of scale?
Purchasing - ability of large firms to buy in bulk and negotiate better terms with suppliers
Technical - Ability to invest in the most up to date and technologically advanced equipment as the cost is spread over a large number reducing average cost
Specialisation - Ability to employ specialists as a firm grows i.e. legal or IT specialists
Whats diseconomies of scale?
Problems encountered when a firm grows beyond its optimum output level and hence average costs start to rise. often qualitative so hard to measure
Name two diseconomies of scale?
Communication - as firms grow in size the efficiency and cost of communicating increases, also language barriers so sophisticated ways are invested in
Coordination - number of employees and resources grows it becomes hard to ensure all workers are working towards same objectives and efficiently
Whats the resource mix?
The combo of capital and human resources utilised within a business to achieve the required output
Whats the diff between capital and labour intensive?
Capital is where firms rely heavily on capital equipment whereas labour is firms that rely more heavily upon labour