Understanding Operations, Logistics and Supply Chain Management Flashcards
Productivity
Units Produced/input used
Labour Productivity
Units Produced/Labour-hours used
Multi-Factor Productivity
Output/Labour+Material+Energy+Capital+Miscellaneous
Why companies select Good and services?
1) Organizations exist to provide goods or services to society
2) Great products are the key to success
3) Top organizations typically focus on core products
4) Customers buy satisfaction, not just a physical good or service
5) Fundamental to an organization’s strategy with implications throughout the operations function
Limited and predictable life cycles require constantly looking for, designing, and developing new products
Utilize strong communication among customer, product, processes, and suppliers
New products generate substantial revenue
Product Decision
The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage
Product Strategy Options
Differentiation
Low cost
Rapid response
Product Life Cycles
Introduction
Growth
Maturity
Decline
can last days to decades
Quality Functions Deployment
Quality function deployment (QFD)
Determine what will satisfy the customer
Translate those customer desires into the target design
House Quality
House of quality
Utilize a planning matrix to relate customer wants to how the firm is going to meet those wants
QFD House of Quality
1) Interrelationships
2)How to satisfy
customer wants
3a)Customer importance ratings
3b)What the customer
wants
4)Relationship matrix
5)Competitive assessment
6)Weighted Rating
7)Target Values
8)Technical Evaluation
Designing Processes
Process types are defined by the volume and variety of ‘items’ they process
Process types go by different names depending on whether they produce products or services.
Manufacturing Process Types
Project
Job Shop
Batch
Mass
Continuous
Project
- Made or provided on site as it is too large or difficult to move after completion.
- Resources to make the product are brought to the site, allocated for the duration of the project and then reallocated once their part of the task is finished.
Job Shop
- Unique one-off or special product. Requirement is that the product is transportable.
- One person or a small group of skilled people do everything (including clarifying issues with the customer)
Batch Production
- Standard, repeat products, the volume demand for which justifies the process investment.
Mass (or Line) Production
Standard, repeat, high volume, mass products.
Sequential process
Continuous processing
- Standard, very high volume (mass) products
- Materials are processed through successive stages, with automatic transfer of the product from stage to stage.
Customer Process Types
Professional Service
Service Shop
Mass Services
Professional service
High degree of labour intensity (low degree of capital intensity)
High degree of interaction and customisation (high-contact)
Service shop
Mix between people and equipment
Medium degree of interaction and customisation
Mass service
Equipment-based (high degree of capital intensity)
Low degree of interaction and customisation (low-contact)
Location
the place where a firm decides to site its operations.
The Strategic Importance of Location
- One of the most important decisions a firm makes
Increasingly global in nature - Significant impact on fixed and variable costs
- Decisions made relatively infrequently
Long-term decisions - Once committed to a location, many resource and cost issues are difficult to change
The objective of location strategy is to maximize the benefit of location to the firm
Options for Location
Expanding existing facilities
Maintain existing and add sites
Closing existing and relocating
Location and Costs
-Once in place, location-related costs are fixed in place and difficult to reduce
-Determining optimal facility location is a good investment
Country Decision
Political risks, government rules, attitudes, incentives
Cultural and economic issues
Location of markets
Labor talent, attitudes, productivity, costs
Availability of supplies, communications, energy
Exchange rates and currency risks
Region/ Community Decision
Attractiveness of region
Labor availability and costs
Costs and availability of utilities
Environmental regulations
Government incentives and fiscal policies
Proximity to raw materials and customers
Land/construction costs
Site Decision
Site size and cost
Air, rail, highway, and waterway systems
Zoning restrictions
Proximity of services/ supplies needed
Environmental impact issues
Factors That Affect Location Decision
Labour Productivity
Exchange rate and Currency risk
Cost
Political risk, values, and culture
Proximity to markets
Proximity to suppliers
Proximity to competitors (clustering)
Factor-Rating Method
1) Develop a list of relevant factors called key success factors
2) Assign a weight to each factor
3) Develop a scale for each factor
4) Score each location for each factor
5) Multiply score by weights for each factor for each location
6) Make a recommendation based on the highest point score