Understanding Marketing Fundamentals - Adam Erhart Flashcards
https://www.youtube.com/watch?v=_R-f_AlRLT8&t=2s
1
Q
The most important statistics to look at for a marketing campaign is ???.
A
The most important statistics to look at for a marketing campaign is Return on Investment.
2
Q
However, there are also a few other statistics that could give us good information:
- CAC
- CLV
A
However, there are also a few other statistics that could give us good information:
- CAC
- CLV
3
Q
Customer Lifetime Value (CLV):
how much a customer is worth for our business over their entire lifetime.
A
Customer Lifetime Value (CLV):
how much a customer is worth for our business over their entire lifetime.
4
Q
CAC < CLV !!!
A
CAC < CLV !!!
5
Q
CAC < CLV !!! => ROI > 0
A
CAC < CLV !!! => ROI > 0
