Understanding Conversions Columns

Question 1

Conversions Column

Answer 1

Conversions column shows you the number of conversions you’ve received, across the conversion actions that you’ve chosen to include in this column.

Question 2

Cost/Conv

Answer 2

Cost per conversion (cost/conv) gives you an average of how much your conversions have cost.

cost/conv =
total cost / conversions

Question 3

Conv. Rate

Answer 3

Conversion rate (conv.rate) tells you how often, on average, an ad click or other interaction leads to a conversion.

conv. rate = number of conversions / total interactions

Question 4

Conv. value / cost

Answer 4

Conversion value per cost (conv. value / cost) shows your return on investment (ROI). It measures the value of your conversions from consumers vs. how much you are paying for them to click on your ads.

Conv. value / cost = total value of conversions / total cost of clicks on your ads

Question 5

Conv. value / click

Answer 5

Conversion value per click ( conv. value / click) is what you gain each time someone clicks on your ad. Its how many conversions you receive according to clicks

All conv. value / click = total value of all conversions / total number of clicks

Question 6

Value / conv.

Answer 6

Value per conversion (value / conv.) tells you approximately how much on average each of your conversions is worth.

Value / conv. = total value of your conversions / total number of conv.

Question 7

Conv. value

Answer 7

Conversion value (conv. value) is the total value of all your conversions; so the value of everything in all conversion columns.