Understanding business Flashcards
Explain possible effects of the external factor (political) on a organisation.
-decrease in taxes will give customers more disposable income.
-the government could award grants, which do not need to be paid back.
Explain possible effects of the external factors (economic) on a organisation.
- Interest rates could decrease , which means customers would be more likely to borrow money to buy products.
-unemployment could be low which means prices could be raised.
Explain possible effects of the external factors ( technological) on an organisation
- introducing E-commerce can lead to a worldwide market.
- social media can be used to increase customer awareness of a business.
Justify use or market segmentation
-allows to establish target market.
-products are developed that suit a particular market segment
-reduces cost
Describe use of technology in marketing
-social media- specific markets can be targeted.
-software -charts can be produced to analyse trends in sales.
-Email- contact stakeholders over wide geographical area.
Methods of production
Job , batch and flow
Describe job production
-labour intensive
- unique products.
- single product.
Describe batch production
- groups of products
-standardised batch. - mix of capital and Labour.
State 2 features of the equality Act
Makes it illegal to discriminate.
- illegal to victimise.
Features of health safety at work act
- ensures equipment is safe to use.
-provide protective clothing.
Safety issuesemployees must report.
Describe sales revenue
Income received from customers.
Describe cost of sales
Amount spent on inventory
Gross profit
Profit made after cost of sales I’d deducted from sales revenue
Describe advantages of spreadsheet software
-use of formulas
-automatic calculator reduces human error.
-lined worksheets can be used.
Benefits of good customer service policy
-enhances the organisations reputation.
-good publicity from happy customers
-loyal customers.
How to improve customer service
Making sure employees are trained.
-having a customer care strategy
Define the term stakeholder
A person or a group of people interested in an organisations success
External stakeholders/sectors of economy
Public private third
Example of private
Shareholders/owners.
Banks.
Government.
Customers.
Example of third
Donors.
Recipients.
Board of trustees.
Example of public
Taxpayer.
Suppliers.
NHS
Internal stakeholders
Owners.
Managers.
employees.
Influence pressure groups can have on an organisation
They can decide staffing levels and what new products the business will introduce.
Influence suppliers can have on an organisation
They ça take industrial action , for example strike.