UB4 : Methods of Growth Flashcards
See flash cards for Methods of Growth
Merger
When two companies decide to join together
Takeover
When one business (usually a larger business) buys another (usually smaller) business.
Often occurs because smaller business is struggling financially.
Acquisition
An acquisition is when one company buys the
assets or operations of another company.
Franchising
Where a business leases its idea to franchisees. This allows new branches to open across the country and internationally. A franchise is a joint venture between:
- a franchisee, who buys the right from a franchisor to
copy a business format
- a franchisor, who sells the right to use a business
idea in a particular location
Becoming a Multinational
A business will expand its operations to operate in more than one country. This will allow the company to access new markets which can lead to an increase in sales and market share.
Product Development
Developing new products allows a company to target new markets and expand their product range.
Advertising
Can be used to increase awareness of a company’s products allowing them to grow organically or used to inform customers of new products.
Increased Staffing
The productivity of a business will grow and there may be increased levels of customer satisfaction.
Retained Profit
Any profits made by the business that aren’t given to shareholders, they are kept in the business to fund growth/expansion such as developing new products.
Divestment
When a company sells its business assets or subsidiary companies to raise funds.
Deintegration
When a business sells off part of the supply chain that it owns. eg a company may decide to sell the delivery company they had previously bought to aid with product delivery. This will allow them to focus on the core activities of the business.
Asset Stripping
Asset stripping is taking over another company with the intent to sell off its assets for a profit.
Demerger
Occurs when a single business splits into two or more separate components and managed independently.
Buy-in
This is when managers who are not employed by the company purchase the business as they believe they can run it more profitably.