UB - Growth Flashcards
What is organic growth?
When a business grows from its own internally generate resources
Advantages of organic growth (3)
Less risky than taking over other businesses
Can be financed through internal funds
Builds on a business’ strengths
Disadvantages of organic growth (2)
Growth may be dependent on the market
Slower method of growth - shareholders prefer fast methods
What is horizontal integration?
When 2 businesses producing the same product or service combine together
Advantages of horizontal integration (4)
Can help the business dominate the market
Can help the business become stronger and more resistant to takeovers
Business can now take advantage of economies of scale
Higher prices can be charged if competition is reduced
Disadvantages of horizontal integration (3)
The business can become too big and too difficult to manage
Communication and coordination can become an issue
Some staff may become redundant
What is forward vertical integration?
When a business takes over a business it’s customer
Forward vertical integration advantages(3)
Business can control marketing, supply and distribution of their product
Already existing place for them to sell their product
Increased profits
Disadvantages of forwards vertical integration (1)
Increased costs of business is unable to manage the new business effectively
What is backwards vertical integration?
When a business takes over its supplier
Advantages of backwards vertical integration (3)
More control of quality, price and availability of raw materials
Guaranteed supply and prices of raw materials
Allows the business to control the supply chain
Disadvantages of backwards vertical integration (1)
Higher costs if the business is unable to effectively manage the new business
What is conglomerate integration (diversification)?
When a businesses operating in different markets merge together or one takes over the other
Advantages of conglomerate integration (3)
Reduces chance of business failure as product portfolio is increased
Makes a larger more financially secure business
Breaking into new markets is easier
Disadvantages of conglomerate integration (2)
Requires significant financial and Human Resources