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RVA MIDTERM > Typography > Flashcards

Typography Flashcards

1
Q

Refers to the design of the caracters and the way they are presented on the page

A

Typography

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2
Q

Is the art and techniqe of arranging type to make written language legible, readable, and visually appealing when displayed

A

Typography

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3
Q

Egyptian Hieriglophics

A

3200 BC - AD 400

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4
Q

Sumerian Cuneiform

A

3000 BC

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5
Q

Greek Alphabet System

A

800 BC

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6
Q

1st printed book

A

Gutenberg Bible

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7
Q

Written in Latin, Gutenberg Bible was printed by ____, in Mainz Germany in the 1450s

A

Johannes Gutenberg

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8
Q

German Engraver & Inventor of the Mechanical Movable Type Printing Press

A

Johannes Gutenberg

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9
Q

Enlightenment and Abstraction

A

Geoffroy Tory

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10
Q

Humanist and Engraver - His life’s work has heavily influenced French publishing to this day.

A

Geoffroy Tory

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11
Q

Was responsible for the development of the first full roman typeface, which was based on humanistic charateristics and was highly legible

A

Nicholas Jenson

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12
Q

1420-1480 Typographer, French Engraver, Type Designer. Creator of Roman Typeface

A

Nicholas jenson

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13
Q

Humanist, Italian printer and publisher 1449-1515

A

Aldus Manutius

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14
Q

Introduced small and handy pocket edition of the classics

He commissioned Francesco Griffo to cut a slanted type known today as Italic

He and his grandson are credited with introducing a standardized system of punctuation

The software company Aldus was named after him

A

Aldus Manutius

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15
Q

Created Italic. “Aristotle” printed by ___

A

Aldus Manutius

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16
Q

French Publisher, Type Designer and Punch Cutter. 1490-1561

A

Claude Garamond

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17
Q

Credited with the introduction of the apostrophe, the accent and the cedilla to the French language

He was an assitant to Geoffroy Tory

Several contemporary typefaces, including those currently known as Garamond, Granjon, and Sabon

A

Claude Garamond

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18
Q

Creation of initials and ornaments, his design of letters, and his standardization of type sizes

A

Pierre Simon Fournier

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19
Q

He designed typefaces including Fournier and Narcissus

A

Pierre Simon Fournier

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20
Q

English Gunsmith and designer of typefaces. 1692-1766

A

William Caslon

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21
Q

English businessman, in areas including japanning and papier-mache, but he is best remembered as a printer and typographer. 1706-1775

A

John Baskerville

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22
Q

Italian typographer, type-designer, compositor, printer, and publisher. 1740-1813

A

Giambattista Bodoni

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23
Q

Greek words “typos” (form) and “graphe(writing)

A

Typography

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24
Q

The art and technique of arranging type in order to make language visible

A

Typography

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25
Q

3 goals of typography

A

Readability

transfer information to the reader in an efficient manner

provide a sense of order and structure that makes logical and visual sense

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26
Q

A family of typographical symbols and characters

A

Typeface

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27
Q

Helvetica, Bodini, Futura, Verdana, Myriad, Arial, etc are ____

A

Typefaces

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28
Q

A complete character set within a typeface, often of a particular size and sytle

A

Font

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29
Q

Myriad Pro Semibold Italic 24 pts, Futura BdCn BT 18pts etc are ___

A

Fonts

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30
Q

Basic design of a character

A

Typeface

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31
Q

have smaller lines or strokes attached to the ends of the letters. The are often seen as traditional, formal, and readable for long text in prints.

A

Serif

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32
Q

They are often used in digital content due to their simpllicity and readability on screens

A

Sans serif

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33
Q

Examples: Times New Roman, Georgia, Garamond

A

Serif

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34
Q

Examples: Arial, Helvetica, Verdana, Futura

A

Sans Serif

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35
Q

Subcategory of serif fonts with thick, block-like serifs. They create a strong, bold impression, often used for impactful headlines or advertisements

A

Slab Serif

36
Q

Examples: Rockwell, Courier, Clarendon

A

Slab Serif

37
Q

Mimic cursive or handwritten styles. They can range from highly elegant and formal to casual and playful

A

Script

38
Q

Examples: Brush Script, Lobster, Zapfino

A

Script

39
Q

Designed for use at large sizes, making them ideal for headlines and advertising. They are often decorative or stylized and not suited for body text.

A

Display

40
Q

Examples: Impact, Copper Black, Playbiill

A

Display

41
Q

Letters that occupt the same width. This type of font is often associated with typewriters or coding because of its unform spacing

A

Monospaced.

42
Q

Examples: Courier, Consolas, Monaco

A

Monospaced

43
Q

Resemble informal, handwritten notes. They can be playful, casual, or artistic

A

Handwriting

44
Q

Examples: Comic Sans, Pacifico, Caveat

A

handwriting

45
Q

Have attributes or strokes at the tips of the letters called ___

A

Serifs

46
Q

used for body text in printed publications. Recommended sizes for body text are 10 to 12 points

A

Serif

47
Q

Recommneded size for body text are __ to ___ ppts

A

10-12

48
Q

There are not attributes (serifs) at the tips of the letter

A

Sans Serif

49
Q

Used for very large or very small text and for digital display

A

Sans Serif

50
Q

Desined strictly to catch the eye.

Should be used sparingly

Can be hard to read

A

Decorative/ornamental

51
Q

Examples: Chillers, webdings, broadway, engravers MT.

Used for decoration

A

Decorative/ornamental

52
Q

Appear to have been written by hand with a caligraphy pen or brush.

Should never be used to key in all caps

A

Script

53
Q

The type by hand using moveable type.

A

Typesetters

54
Q

Each character was a separate block of ___

A

Metal

55
Q

The ___ refers to the slant, weight, and special effects applied to the text.

A

Font Style

56
Q

Examples: Bold, Italic, Underline, Shadow, Outline, Small caps

A

Font style

57
Q

Semi-structural details on the ends of some of the strokes that make up letters and symbols

A

Serifs

58
Q

Lack such serif details on characters. More modern in appearance than serifs.

A

Sans Serifs

59
Q

“Sans” is a French word, which means “___”

A

Without

60
Q

Usually used in magazine headlines and magazines for it is easier to read off the computer screen.

A

Sans Serif

61
Q

Popular serif Typeface

A

Garamond and Caslon

62
Q

Popular Sans serif typeface

A

Helvetica and Futura

63
Q

The space a character takes up is dependnt on the natural width of that character. An ‘i’ takes up less space than an ‘m’, for example. Times New Roman is a ___

A

Proportional TypeFace

64
Q

Pag may letter ‘i’, automatically ano sya

A

Proportional

65
Q

Each character takes up the asme amount of space. Narrower characters simply get a bit more spacing around them to make up for the difference in width.

A

Monospaced

66
Q

What are the typeface spacing

A

Monospace
Proportional
Leading
Kerning
Tracking

67
Q

Easier to see thin punctuation marks.

Similar characters look more different

If limited to a certain number of characters per line, each line wil look alike

A

Monospace

68
Q

Used often in computer programmng and biology

A

Monospaced

69
Q

Therefore, an i is not as wide as an m and receives less space

Does not take up as much space as monospaced typefaces

Easier to read

A

Proportional

70
Q

Used in most documents and publicatiojn

A

Proportional

71
Q

The vertical spacing between lines of text

It is reffered to as line spacing

A

Leading. Read as led-ding

72
Q

Horizontal spacing between pairs of letters

Used to add or subtract space between pairs of letters to create a more visually appealing and readable text

A

Kerning

73
Q

Horizontal spacing between all of characters in a large block of text

Makes a block of text seem more open or more dense.

A

tracking

74
Q

Types of tracking

A

Loose
Tight

75
Q

Makes a block of text more open and airy or more dense

Used to expand or contract a block of text for the purpose of alining two columns

A

Tracking

76
Q

A formal font, and is used for bussines correspondence

A

Times New Roman

77
Q

More informal mood and should be avoided for offcial correspondence

A

Comic sans

78
Q

Determines how bold the typface looks, how heavy the strokes making up the character are.

A

Weight

79
Q

What are the traditonal weights:

A

Light, Regular, Semibold, Bold, and Black

80
Q

Determines how wide the characters are

A

Width

81
Q

What are the traditional width

A

Extended, Condensed, Extra Condensed, or Compressed

82
Q

The combination of properties including typefaces, width, and weight defines the ___ of a font

A

Style

83
Q

Defines the amount of space between the characters in a word uniformly regardless of the charactrers

A

Tracking

84
Q

Adjusts the space based on character pairs.

A

Kerning

85
Q

This is the vertical space between lines of text. The name comes from the physical piece of lead that used to be sued in mechanical printing process to separate lines of text

A

Leading (line spacing)

86
Q

Refer to all the available characters in a font, from letters to numbers and all the special characters

A

Glyphs

87
Q

Two or more letters combined into one character make a ___. When parts of the anatomy of charactrers either clash or look too close together, they can be combined in what are called ___

A

Ligatures

RVA MIDTERM (3 decks)

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