Types of Research

Question 1

Primary Data

Answer 1

Questionnaires
Interviews
Experiments
Observations

Question 2

Secondary Data

Answer 2

Official statistics
Personal documents, historical documents
Mass media

Question 3

Strengths of primary

Answer 3

High level of control
High levels of validity and reliability
Research into groups never before researched

Question 4

Weaknesses of primary

Answer 4

Expensive
Time consuming
Barriers- language difficulties

Question 5

Strengths of secondary

Answer 5

Quick
Cheap
Readily available
Official data that covers the whole of the UK
Comparisons

Question 6

Weaknesses of secondary

Answer 6

Hidden agendas from government
Compromises validity
May not fit the purpose
Operationalisation< affects validity and reliability