Types of KPIs Flashcards
1
Q
Time on task
A
How long it takes for a user to complete a task
2
Q
Use of navigation versus search
A
The number of people who use a website or app’s navigation compared to the number of people who use the search functionality
3
Q
User error rates
A
Indicates the parts of a design that cause users to make errors
4
Q
Drop-off rates
A
How many users abandon the experience. In other words, this shows how many users quit before reaching the end
5
Q
Conversion rate
A
The percentage of users who complete a desired action
6
Q
System usability scale (SUS)
A
- A questionnaire to measure the usability of your designs
- Users are asked to agree or disagree with ten statements about the usability of a design
7
Q
Net Promoter Score (NPS)
A
- A measure of how loyal users will be to your product or service
- Measures the likelihood that a user would recommend your product to a friend or colleague
