Types Of Data

Question 1

Quantitative

Answer 1

Numerical and can be measured and quantified. Useful for identifying patterns making predictions and generalising findings

Question 2

Quantitative - strengths

Answer 2

Easy to analyse and make comparisons
More objective

Question 3

Quantitative - weaknesses

Answer 3

Likely to only give superficial measures
There’s limited outcome
Lacks detail

Question 4

Qualitative

Answer 4

Non-numerical and provides in depth descriptive information. Helps us to understand underlying reasons opinions and motivations.

Question 5

Qualitative - strengths

Answer 5

Likely to provide in depth exploration of a topic

Question 6

Qualitative - weaknesses

Answer 6

It’s time consuming to gather and analyse
Subjective
More difficult to analyse

Question 7

Primary

Answer 7

Original and collected first hand by the researcher for a specific research purpose if it’s been collected for the current research it is primary.