types of conformity (kelman) Flashcards
1
Q
internalisation
A
deep
take on majority view because we accept it as correct
leads to a permanent change in behaviour even when group is absent
2
Q
identification
A
moderate
act in the same way as group because we value and want to be a part of it
don’t necessarily agree with everything group/majority believes
may conform because the group has value ie social status
3
Q
compliance
A
superficial and temporary
outwardly go along with majority but privately disagree
behavioural change lasts as long as the group is monitoring it