types of conformity and explanations for conformity

Question 1

What is Compliance?

Answer 1

Is when individuals go along with the group to gain its approval or avoid disapproval.

Question 2

any change in underlying attitudes, views and behaviour.

What is complience result in?

Answer 2

Doesn’t result in any change in underlying attitudes, only in views and behaviour the person expresses in public.

Question 3

What is internalisation?

Answer 3

Is when individuals go along with the group because of an acceptence of its views.

Question 4

any change in underlying attitudes, views and behaviour.

What does internalisation result in?

Answer 4

Lead to an acceptence of group’s point of views both publically and privately.

Question 5

What is identification?

Answer 5

When individuals accept influence because they want to be associated with the group.

Question 6

any change in underlying attitudes, views and behaviour.

What does identification result in?

Answer 6

The individual accepts the views of the group as correct (internalisation) but does this to be accepted as a member of the group (compliance).

Question 7

What is normative social influence?

Answer 7

Occurs when individuals go along with the majority because of a desire to be liked rather than an acceptance of the majority’s point of view.

Question 8

three things that summerises NSI.

Answer 8

• based on need for social companionship and fear of rejection.
• Individuals must believe their behaviour is being monitered by the group.
• they conform to majority position in public but not private.

Question 9

A03- difficult to distinguish between compliance and internalisation.

Answer 9

P)the distinction between them is complicated because of difficulties knowing when each takes place.
E) If someone agrees with the majority view in public but disagrees private assumed = compliance. It is possible groups views originally internalised but the person has subsequently changed mind after recieving new info.
L) Demonstrates the difficulty in determining what is and what’s not, simple compliance or internalisation.

Question 10

A03- ** Research supports concept of NSI**
Linkenbarch and Perkins (2003)

Answer 10

P) N beliefs have an important role in shaping behaviours such as smoking and energy conservation.
E) Linkenbarch and Perkins found adolescents to message that majority peers didn’t smoke- less likely to smoke.
L) Supports claim that people shape their behaviour out of desire to fit in with their reference group.

Question 11

A03- ** Research supports concept of ISI**
Wittenbrink and Henley* (1996)

Answer 11

P) Exposure to other people’s beliefs and opinions can shape many aspects of social behaviour and beliefs.
E) Wittenbrink and Henley found individuals exposed to a neg viewpoint about african-americans represented as view of majority, later reported the same neg attitudes themselves.
L) Shows importance of ISI in shaping our attitudes and behaviour.

Question 12

A03 PLUS- ** NI may not be detected**
Nolan (2008)

Answer 12

P- Possible individuals don’t recognise behaviour of others as a caual factor in own behaviour.
E- Nolan found people judge behaviours of neighbours as having the least effect on their own energy conservation. However, results showed this had strongest effect.
L- Suggests people rely on beliefs about what should motivae their behaviour and so under-detect impact of NSI.