Types of conformity Flashcards
1
Q
Define conformity
A
- A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people.
2
Q
What are the 3 types of conformity?
A
- Compliance
- Identification
- Internalisation
3
Q
What is compliance?
A
- Involves ‘going along with others’ in public, but privately not changing personal opinions/ behaviour.
- Compliance is only a superficial change.
- A particular behaviour or opinion stops as soon as group pressure stops.
4
Q
What is identification?
A
- Conforming to the opinions/ group because there is something about that group that we value.
- We identify with the group, so we want to be part of it.
- Publicly change our behaviour/ opinions to achieve this goal, even if we don’t privately agree with everything the group stands for.
5
Q
What is internalisation?
A
- Occurs when a person genuinely accepts the group norms.
- This results in a private and public change of opinions/ behaviour.
- This change is likely to be permanent because attitudes have been internalised.
- The change in behaviours/opinions persists even in the absence of other group members.
