Types of conformity Flashcards
What is conformity
A form of social influence that results from exposure to the majority position, when an individual’s behaviour, beliefs or values are influenced by other members of a reference group
Three examples of conformity
Marriage, following fashion trends, education
What are the three types of conformity
Compliance; Identification; Internalisation
What are the two explanations for conformity
Normative and Informational Social Influence
Who conducted research into conformity
Asch (1955)
What are the three variables affecting conformity
Group size; Unanimity; Task difficulty( as investigate by Asch)
Who conducted research into conformity to social roles
Zimbardo (1973)
When does Compliance occure
When individuals adjust their behaviour and opinions to those of a group publicly but not privately
How strong is compliance as a form of conformity
It is fairly weak and temporary form of conformity
What do individuals comply with in compliance
the beliefs and behaviour of those around them in order to be accepted or avoid disapproval/rejection, based on a desire to fit in
What is compliance dependent on
Presence of a group
Example of compliance
Smocking in the presence of your friends, but privately disliking it
What do individuals do in identification
Individuals adjust their behaviour and opinions to those of a group, because membership of that group is desirable
What type of acceptance does identification require
private and public acceptance
How is identification maintained
temporary and not maintained when individuals leave the group
