Types Of Conformity Flashcards
What is social influence
Social Psychology looks at the relationships between people and how people affect each other’s behaviour (social influence).
Conformity definition
when an individual changes their behaviour or attitudes in response to the influence of others or social pressures being either real or imagined
What are the three types of conformity and who came up with it
Kelman- compliance
Internalisation
Identification
What is compliance
Compliance is when individuals adjust/change their behaviour, views, attitudes and beliefs they voice in public, so that they are in line with the majority. There is no change to privately held views & conformity only lasts while the group is present. An example of compliance would be a student during their first day at school pretending to find other students’ conversations interesting, even though they actually think they are really dull.
What is internalisation
Internalisation is when individuals adjust/change their behaviour, and the views, attitudes and beliefs they voice in public, so that they are in line with the majority. The individual examines their behaviour, beliefs and attitudes based on what others are saying and decide that the majority is correct. This leads the person to accept the group’s point of view privately as well as publicly. This is the deeper and more permanent form of conformity. An example of internalisation would be a student during their first day at school watching the other students’ closely and the eventually we dress and behave like them because we agree with and value their dress sense and behavior.
What is identification
–this is a moderate type of conformity, we conform to the opinions of the group because there is something about the group that we value. We identify with the group because we feel that we are similar to that group and therefore change our views to be part of it. We also identify with those people who we admire and may look up to. We may agree with the group publically but disagree privately. An example of identification is when you become a vegetarian because all your friends are and you do like vegetarian food. However, you still like meat!
