Types of Conformity Flashcards
Conformity
A change in one’s behaviour due to the real or imagined influence of other people
Internalisation
A deep type of conformity where an individual changes their public and private views. It leads to a far reaching and permanent change in behaviour, even when the group is absent
Identification
When an individual changes their public views that match those of a group they wish to be a part of as they value it. There may he a difference between the individuals views and he groups. This change is likely to last as long as the individual is in the group
Compliance
When an individual changes their public but not private views to mate those a a group. A superficial type  of conformity, a short term change that will only last as long as the individual is in that situation
Explanations for conformity
Informational Social Influence (ISI) and Normative Social Influence (NSI)
Informational social influence (ISI)
An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation. More likely to occur in an unsure or ambiguous
Normative social influence (NSI)
An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance. More noticeable in stressful situations
Research to support ISI
Lucas et al (2006) - solve ‘easy’/’hard’ maths problems, given 3 answers and conformity increased when problems were harder (more ambiguous)
Counterpoint to NSI
Some people have more of a need to be liked than others (called nAffiliators - have a strong need to be liked)
Shows that NSI can not account for all situations of conformity
Counterpoint to NSI and ISI as explanations to conformity
Can be unclear as to whether NSI or ISI is at play, because they may operate together and simultaneously.
