Types Of Conformity Flashcards
Compliance key words
Most superficial
Least permanent
Public change
Privately revert back to original belief system when group pressure stops
Linked to NSI
Identification key words
Stronger type than compliance
Private and public agreement
Look to group for guidance and accecpt belief cause membership is desirable
Take on role within group
When the group is no longer valuable behaviour may revert back
Internalisation
Deepest
Most permanent
Public and private change
Accept attitude into cognition
Lasts when majority isnt present
Linked to ISI
NSI
Normative Social Influence
Driven by desire to be liked
Individual will go along with group
Avoid ridicule
Gain acceptance
Fit in
Emotional process
Leads to compliance in which individuals public change private revert back
ISI
Driven by the desire to be right
When an individual is unsure about how to behave conform by seeking info from group on how to be
Assume its right
Cognitive process
