Types Of Conformity Flashcards

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1
Q

Define conformity

A

Yielding to group pressure

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2
Q

Define majority influence

A

Refer to the influence a group can have over an individual to change his/her behaviours, attitudes or beliefs

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3
Q

Who suggested the 3 types of conformity

A

Kelman

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4
Q

3 types of conformity

A
  • compliance
  • identification
  • internalisation
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5
Q

Compliance

A
  • individuals adjust there behaviour and opinions to those of a group to be accepted or avoid disproval
  • publicly conform it not privately
  • weak
  • temporary
  • NSI
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6
Q

Identification

A
  • Individuals adjust their behaviour and opinion to those of a group
  • publicly conform but no maintained when individuals leaves the group
  • moderately strong
  • semi permanent
  • NSI
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7
Q

Internalisation

A
  • individuals genuinely adjust their behaviour and opinions to those of a group
  • strong
  • permanent
  • not dependent on the presence of the group
  • ISI
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