types + explanations for conformity

Question 1

what is conformity

Answer 1

yielding to group pressure

Question 2

what is conformity also known as

Answer 2

majority influence

Question 3

when does conformity occur

Answer 3

when an individuals behaviour and/or beliefs are influences by a larger groups of people

Question 4

who made reference to the three types of conformity

Answer 4

Kelman

Question 5

what is the weakest form of conformity

Answer 5

compliance

Question 6

what is compliance?

Answer 6

an individual maintains their private views but goes along with the majority publicly in order to gain approval

Question 7

what is identification

Answer 7

Someone may temporarily adopt the behaviour of a role model or group if they value the group and wish to be included in it

Question 8

what is internalisation also known as

Answer 8

true conformity

Question 9

what is internalisation

Answer 9

individuals genuinely adjust their behaviour and opinions of the group
public and private acceptance of the group’s views permanently

Question 10

how can internalisation also occur

Answer 10

occurs through minority influence

Question 11

what is informational social influence (ISI)

Answer 11

a motivational force to look to others for guidance in order to be correct (Desire to be right)

Question 12

what situation does ISI usually occur

Answer 12

occurs in unfamiliar/ambiguous situations

Question 13

what research supports ISI

Answer 13

Jenness
Lucas et al

Question 14

what was the aim of the Jenness’ study

Answer 14

investigate if people’s judgement of jellybeans in a jar was influenced by a groups decision

Question 15

what was the procedure of the Jenness study

Answer 15

individuals (privately) estimate the jellybeans in a jar
answers were discussed in large/small groups
groups estimate created
pps then made second private estimates

Question 16

what are the positive Eval points of the Jenness study

Answer 16

Lab experiment - high controls
standardised procedure - replicable
quick and cheap research
found that people lowered or increased their answer depending on where their original answer was compared to the group’s estimate - ISI

Question 17

what the negative Eval points of the Jenness study

Answer 17

lab experiment - lacks external validity (cannot be generalised)

Question 18

what was the procedure of Lucas et al’s study

Answer 18

had a group of students
made them answer easy and hard maths questions

Question 19

what are the positive Eval point of Lucas’s study

Answer 19

when hard questions were asked, some (if not most) pp conformed to the wrong answer
- example of ISI because they desired to be right

Question 20

what are the negative Eval points of Lucas’s study

Answer 20

some pps never conformed due to having a high self efficacy (self-belief) within themselves and their subject
this means that not everyone is affected by ISI and those who do are more likely to suffer from a low self efficacy in their own skills

Question 21

what is normative social influence

Answer 21

a motivational force to be liked and accepted by the group (desire to be liked)

Question 22

why do we have normative social influence

Answer 22

wanting others to respect them and not reject/ridicule them

Question 23

what research supports/shows NSI

Answer 23

Asch’s
Schultz’s

Question 24

what are the positive Eval points of the explanations for conformity

Answer 24

research supports both ISI and NSI

Question 25

what are the negative Eval points of the explanations for conformity

Answer 25

oversimplified - both processes could be involved
individual differences
people who are not bothered about being likely will not be affect by NSI or ISI