Types and Explanations of Conformity (AO1) Flashcards

1
Q

What are the 3 types of Conformity?

A

Compliance
Identification
Internalisation

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2
Q

What is compliance?

A

going along with others in public but not privately changing personal opinions/behaviour

only a superficial change

stops when group pressure does

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3
Q

Compliance = public/private/permanent

A

public YES
private NO
permanent NO

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4
Q

What is identification?

A

conforming to the opinions/behaviour of a group bc there is smth abt the group we like/identify with + want to be a part of

means we publicly change our opinion/behaviour to be part of a group

often linked to social roles

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5
Q

Identification = public/private/permanent?

A

public YES
private YES
permanent NO

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6
Q

What is internalisation?

A

occurs when a person genuinely accepts the group norms - this results in a private change of opinions/behaviour + is likely to be permanent bc attitudes have been internalised

this change persists even when the other members of the group are not present

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7
Q

Internalisation = public/private/permanent?

A

public YES
private YES
permanent YES

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8
Q

What are the 2 explanations of Conformity?

A

normative social influence
informational social influence

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9
Q

What is normative social influence?

A

when individuals follow the behaviour of the group (majority) because of social norms they want to appear normal and ‘fit in’
ppl do not like to appear foolish + prefer to gain social approval rather than be rejected

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10
Q

When does NSI happen?

A

with strangers bc concerned abt rejection
AND
with ppl you know bc you care abt their opinion

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11
Q

What type of process is NSI?

A

emotional - to do with how you feel

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12
Q

What is informational social influence?

A

when individuals follow the behaviour of the group (majority) because they want to be right/correct and they believe the group has more info on a particular topic

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13
Q

When does ISI happen?

A

in situations that are new to a person as they don’t necessarily know what is right
AND ambiguous (unclear) situations as you don’t know the correct answer

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14
Q

What type of process is ISI?

A

cognitive - to do with what you think

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