types and explanations of conformity Flashcards
define the term conformity
conformity is the change in persons behaviour due to imagined pressure of another person or group of people.
how many types of conformity are there
3
what are the 3 types of conformity
- internalisation
- identification
- compliance
what is internalisation
internalisation is when person changes their public behaviour but not their private beliefs
is internalisation a long or short term change
short term change because change only occurs when in presence of group
what is identification
identification is when individual changes their public behaviour and private beliefs but only when in presence of the group
is identification a long or short term change
short term change
what is compliance
compliance is when a person changes their public behaviour and private beliefs for good
is compliance a long or short term change
long term change because they have changed their behaviours and beliefs for good
how many explanations of conformity are there
2 explanations
what are the 2 explanations of conformity
- normative social influence (NSI)
- informational social influence (ISI)
what is normative social influence
NSI is when person conforms to be accepted or belong to group
why does a person conform in normative social infleunce
they conform because it is socially rewarding or avoids social punishment
is normative social influence an emotional process
YES
what is normative social influence associated with
compliance and identification
normative social influence is the need to be…
liked
define informative social influence
ISI is when person conforms in order to gain knowledge or believe someone else is right
in an informative social influence situation why does an individual follow the group
because they want to be right
what type of process is informative social influence
cognitive process because it is to with what we think
informative social influence is need to be…
right
evaluation points for explanations of conformity
- individual differences in ISI
- research to support (ASCH)
expand on individual differences in ISI being an evaluation point
- differences in how people behave
- perrin and spencer did experiment of student experts in their field and found low levels of conformity
- students were confident they were right and didnt look for guidance
- limited explanation of ISI - due to ID
expand on the evaluation point of research support for NSI and ISI (ASCH)
- research to support NSI and ISI role in conformity
- asch’s research - after interviewed why they conformed - some said didnt want to be rejected (NSI) and others believed group to be right (ISI)
- study provides support for NSI and ISI being explanation of conformity
