Two Systems Flashcards
describe system 1
automatic system, rapid and feels instinctive
describe system 2
reflective system, deliberate and self-conscious
Anchoring
you start with some anchor, and adjust in the direction you think is appropriate
Availability
The fact that frequency/probability is judged by the ease with which people can think of instances
Representativeness
The idea is that when asked to judge how likely it is that A belongs to category B, people answer by asking themselves how similar A is to their image or stereotype of B
NUDGE
non-complex choice structure understand mappings defaults give feedback expect error salient incentives
liberatarian
people should be free to do what they like
paternalism
It is legitimate for choice architects to try to influence people’s behaviour in order to make their lives longer, healthier and better.
default
A default option is the option an individual automatically receives if he/she does nothing.
bounded rationality
In large worlds in which it is impossible to know everything humans have to make use of mental shortcuts such as heuristics, in order to engage with the world around them.
description of econs and humans.
An Econ is a person that thinks according to the homo-economicus principle. This person has access to all the relevant information and is not influenced by personal emotions or frustrations, always using system 2 thinking. Therefore, they can make an informed decision about the situation at hand.
A Human is based on the homo-sociologicus principle. This person is more compatible with a realistic view of human behaviour.