Two Step Flow Model Flashcards
1
Q
What is the first step of the two step flow model
A
Media content is made and transferred to people
2
Q
What is the second step of the two step flow model
A
Audiences are exposed to the message and discuss them
3
Q
Explain the last step of the two step flow model
A
The views of the opinion leaders affect the people’s thoughts and beliefs
4
Q
Social response
A
Group reaction to the trigger
5
Q
Opinion leaders
A
People who have influence over people thoughts and beliefs
6
Q
Intended messages
A
What the speaker is trying to say
7
Q
What can the opinion leaders affects come across in the form of
A
Chinese whispers
