Two Explanations Of Conformity Flashcards
1
Q
Who developed the ‘two process theory’?
A
Deutsch and Gerard
2
Q
What is informative social influence?
A
Based on our desire to be right. Look to others who we believe are correct to give us information about how we should behave. Leads to a permanent change in behaviour.
3
Q
What is normative social influence?
A
The desire to fit in and be liked. An individual conforms because they think other will accept them. Temporary change in behaviour.
