two Flashcards
leading
the space between lines of type.
generally measured from baseline to baseline expressed in points.
tracking
the adjustment of letterspacing for words, phrases, and extended blocks of text.
widow
a short phrase, word or word fragment at the end of a paragraph or column of text.
orphan
a word or word fragment at the top of a column of text.
kerning
Kerning is the adjustment of space between pairs of letters to make them more visually appealing. It is normally applied
to individual letter pairs in headlines or other large type.
alignment
Alignment refers to lining up the top, bottom, sides, or middle of text a page. Horizontal alignment includes flush-left
(also called flush-left ragged right FLRR), flush-right (also called flush-right ragged left FRRL), centered, and fully justified.
body copy
The primary text of a story. Usually identified by medium weight and a body size of 8 - 12 points.