two Flashcards

1
Q

leading

A

the space between lines of type.

generally measured from baseline to baseline expressed in points.

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2
Q

tracking

A

the adjustment of letterspacing for words, phrases, and extended blocks of text.

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3
Q

widow

A

a short phrase, word or word fragment at the end of a paragraph or column of text.

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4
Q

orphan

A

a word or word fragment at the top of a column of text.

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5
Q

kerning

A

Kerning is the adjustment of space between pairs of letters to make them more visually appealing. It is normally applied
to individual letter pairs in headlines or other large type.

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6
Q

alignment

A

Alignment refers to lining up the top, bottom, sides, or middle of text a page. Horizontal alignment includes flush-left
(also called flush-left ragged right FLRR), flush-right (also called flush-right ragged left FRRL), centered, and fully justified.

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7
Q

body copy

A

The primary text of a story. Usually identified by medium weight and a body size of 8 - 12 points.

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