TSA Vocab Review 2024 Flashcards
A3 sheet of paper
A large sheet of paper used by printers and designers for posters and imagery that needs more visual impact. 11.7”x16.5”
A4 sheet of paper
A common and versatile paper size frequently used by printers and designers. 8.3”x11.7”
Accordion Fold in relation to printing
A three panel folding technique that bends each panel of paper in the opposite direction. (Like an accordion)
Additive Color
A color mode (RGB) that is mainly used for digital-based media using back-lit screens.
Adjustment Layer (Photoshop)
A non-destructive editing layer in PSD that allows you to edit the value and color of an image.
Alignment
The placement of graphics and text in relation to each other or to the edges of a composition
Analogous Color Scheme
Colors that sit next to each other on the color wheel.
(Ex. Red, Orange, Yellow)
Art vs. Design
Art is the expression of what is beautiful or appealing based on personal taste. Design is the development of visual graphics with the intention of communicating a message.
Aperture (In relation to Photography)
The adjustable opening in a camera lens
Art Movement
Period of time in history that is marked by a specific style of art
Ascender (In relation to typography)
The upper stem of a lowercase letter (Ex. b, d, k)
Asymmetrical
A design or object NOT identical on both sides of a center line
Background
The part of a image or design that is farthest back in terms of depth
Backlit
Illuminated from behind
Balance (Principle of Design)
Refers to the relationship of visual weight shared between objects within a composition.
Bleed (In relation to printing)
Describes a design or document that has graphics or color extend to the edge of the page.
Baseline (In terms of typography)
The horizontal imaginary line on which characters in a typeface or font sit.
BMP (In terms of file formatting)
A raster or bitmap image file
Body Copy (In terms of typography)
The main “meat and potatoes” text of any design. Usually
Border
The edge of a document or page that forms the outer boundary of a design
Brand Identity
A collection of all assets (logo, typeface, color, package design, stationary, etc.) that a company creates to identity itself with consumers
Cap Height (In terms of typography)
The height of a capital letter in a typeface.
Cardstock (In relation to printing)
Strong, thick, and sturdy paper that is typically used for business cards, notecards, etc.
Cloud-Based Storage
Storage method where data is stored on remote servers that can be accessed via the internet on any device
CMYK
Subtractive color mode that is commonly used for printed materials. (Cyan, Magenta, Yellow, and Key (Black))
Color Psychology
The study of color as it relates to human behavior
Complimentary Color Scheme
Colors that are directly across from each other on the color wheel. (Orange/Blue, Red/Green, Purple/Yellow)
Composition
The arrangement of subjects or objects in a piece of art or design
Constructive Criticism
Feedback that is meant to provide insight and help
Counter (In relation to typography)
The part of a letter that is fully or partially closed in. (Ex. O, B, D)
Contrast (Principle of Design)
The differentiation of elements within a design. (Can be applied to color, value, and texture)
Creative Commons (In relation to copyright)
A legal license that enables free distribution of otherwise copyrighted work.
Design Brief
A document or collection of information provided by a client that provides insight or direction for a design project.
Crossbar (In relation to typography)
The straight, horizontal part of a letter. (ex. H, T)
Curate
To analyze, select, and organize a body of graphic works.
Descender (In relation to typography)
The part of a lowercase letter that extends below the baseline. (Ex. p, y)
Depth of Field (In relation to composition)
The distance between the nearest and farthest objects in an image while still maintaining focus.
Diagonals (In terms of Line)
The use of diagonal lines to create tension and movement in a design
Digital Printing
Best printing format for short-run printing. Employs the use of static printheads to apply toner to paper.
Display (In terms of typography)
Typefaces or fonts that are more decorative, often to represent a specific mood or theme. Mainly used for headers.
DPI (In terms of image resolution)
Dots per Inch
DSLR (In terms of Photography)
Digital Single Lens Reflex. A camera that combines a digital image sensor with a single lens.
Elements of Design (Hint: There are seven)
Line, Shape, Color, Space, Form, Value, and Texture
Emphasis (Principle of Design)
The amount of importance given to visual elements in a composition.
EPS (In terms of file formatting)
Encapsulated Post Script. An older file format mainly used for vector graphics.
Fair Use (In terms of copyright)
Allows for a small use of copyrighted material without permission. Circumstances include: Education, Press, Satire, and Commentary
Figure/Ground Relationship (In terms of composition)
The contrast between the background and foreground in a composition
Flexography (In terms of printing)
Printing process used for printing on non-porous materials, such as plastic or metal. Uses flexible rubber plates.
Font Style (In terms of typography
Refers to the different weight or appearences of different fonts with a typeface (Ex. Bold, Italic, Extra Bold)
Footnote
A clarifying note at the bottom of an article or document
Framing (In terms of photography composition)
Using windows, doors, or other objects to “frame” your subject.
Gravure (In terms of printing)
A form of printing in which an image is applied to a substrate by use of a metal plate mounted on a cylinder.
Grayscale Color Scheme
Composed of various shades of grey, from black, all the way to white.
Gutter (In terms of formatting)
The measured space in between columns of text within a design
Half-Fold (In terms of printing)
A single fold that folds a sheet of paper in half.
Hangline
Horizontal lines from which text and graphics are hung in a grid design.
Header and Subheader (In terms of typography)
Header is the most important piece of text within a design. Often used for titles or names. Subheader is the secondary most important pieces of text in a design. They provide additional context to the Header.
Visual Hierarchy
The arrangement or presentation of visual information in a way that implies levels of importance. Often associated with the way your eyes move across a composition.