Trials Flashcards
Factors affecting design list:
appropriateness, needs, function, life-cycle analysis, aesthetics, finance, obsolescence, environmental consequences, quality, work health and safety, ergonomics
appropriateness
• Design solution should answer the need/opportunity
• Outcome considers end-use and environment in which it is used
• Must effectively perform the task it was designed to do and acceptable for target market
- E.g. Design for small children need to be durable, non-toxic materials
needs
• Genuine need problem experienced by consumers, solved by developing new/improved product
• Needs analysis in depth exploration of the needs/wants of the target market
- Conducted to explore the problem, evaluate existing solutions, examine consumers in target market and determine potential for future development of product
function
• Ability of product to perform the task for which it was designed
• All products designed to achieve primary function (main purpose for which they are selected by consumer)
• Secondary functions additional features that make a product different and preferred to competition products (point of difference)
- E.g. dishwasher’s primary function is to wash and clean utensils and dinnerware. Consumers make purchase choice based on secondary factors such as energy/water efficiency, quiet operation, capacity or materials
life-cycle analysis
• Evaluation of the environmental impact of a product through its life cycle encompassing of all inputs (materials/resources/energy) and outputs (pollution and wastage) from initial concept through design, manufacture, distribution, usage and disposal
• Complete analysis of
environmental impact of the product
- Considers where original materials came from
- What energy was required for production
- What by-products were produced
- How the product was transported (energy for transport, pollution from vehicles)
- How it was used
- How it was disposed when it reached end of useful life (landfill, recycle)
• Cradle-to-cradle analysis designs of product that do not generate waste/landfill when it is no longer functional, but can be recycled or reused
• CRADLE TO CRADLE
• CRADLE TO GRAVE
• Design for disassembly design for products that can easily be disassembled, separated and
aesthetics
• Physical appearance of a product and its visual appeal to target market
- Some factors that will determine whether product appeals to customer age, gender, socio-economic background, current fashion trends
• Often a product’s aesthetic qualities determine its success
• Balance between function and aesthetics when designing
finance
• Amount of money required to complete all phases of the development of a product
- Including research and development, manufacturing process, product distribution and advertising and marketing costs
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• Designer needs to consider how they will fund design period (need gov support or funding or assistance of entrepreneur)
- May need to consider payback period/how long until product starts to make profit
• Budget for MDP needs to be analysed to
obsolescence
• Products considered Obsolete when replaced by new/more attractive product that performs the same function
- Some industries (e.g. computer and fashion) rely on obsolescence to maintain high sales levels, encouraging consumers to buy latest version/style
• Built in obsolescence product designed to fail within a given period of time
- Ensures new technologies are adopted and repeat sales for business
- E.g. creating products that can’t be repaired or replaced, using poor quality finishes that will deteriorate or use low durability materials
environmental consequences
• Designers have responsibility to seek sustainable alternatives to non-renewable resources to preserve our natural resources for future generations
• Short-term consequences
- Minimised by making informed choices on resources and production of wastage and pollution
- Sustainable choices may increase overall cost of product
• Long-term consequences
- Global warming resulting from greenhouse effect, rising sea levels, loss of biodiversity
- Sustainability using only what is necessary
quality
• Measure of excellence, closely linked to durability (high quality product expected to perform well for long time)
• Superior materials and finishes are another indicator of quality both may contribute to final cost of product
- May be result of manufacturing process and workmanship
work health and safety
• Rights and responsibilities of employers to employees in workplace
• Employees have right to safe and healthy work environment and responsibility to adhere to safety procedures put in place by employer
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• Work Health and Safety Act 2011 – designed to provide greater consistency and make it easier to understand work health and safety duties
• Work Cover – government regulatory body responsible for workplace safety
• Designers should consider safety of those involved in manufacturing and ensure materials and processes do not harm workers
- Must also consider safety of consumer when using product
- Safety testing should be carried out on prototypes and modifications made if there is chance of harm
ergonomics
• Relationship between the human user and their physical or work environment
• Aims to ensure that workplaces, products and systems fit the people who use them
- Looks at different ways in which people interact with product/system
• Also aims to develop comfortable, safe product or work environment
• Failure to consider ergonomics could result in product that causes pain/injury to user
Examples of success of failure in design
- Design failures products that have failed to make money for the designer OR may not have performed as desired
- Although failure is an unavoidable part of the design process we must work through and resolve as a product is refined and developed – allowing failure to be evident in the finished product must be avoided at all costs
reasons for failures
- Insufficient market research can result in poor assessment of the market’s needs. Designers need to know what consumers want and be sure that competitors are not already meeting those needs more effectively
- Insufficient testing. Research, testing and design ensure the end product is reliable and fit for purpose
- Lack of a suitable market. Sometimes the market is flooded with similar products. Careful market segmentation and target marketing techniques ensure information about a new product reaches the right market for the product.
reasons for success
- By examining the work of successful designers, we can identify factors that can be applied to the design and construction of the MDP.
- Analysing products that have been deemed a failure allow us to avoid repeating mistakes of previous designers
- Design successes are the products, systems and environments that assist society’s continuing development and growth
designers at work
- flexibility and the ability to responde to new and emerging materials, processes and technologies –> crossing the boundaries of traditional design to work in a diverse range of materials, producing designs beyond the scope of original training
- conduct extensive research and testing to learn about most appropriate tools, materials and techniques –. learn about successful methods through examining the processes of otehrs
- conducting interviews with practising designers who work in a similar context
design process intro
- cyclical process (continuous process where particular states repeat) - continues until both designer and client are satisfied
- continuous evaluation –> management tool to ensure staying on track - judging progress of work by the criteria for success
design process stages
- Analysis: identification of the need or opportunity (analysis of the problem, development of design brief)
- Investigation: initial research and consultation to establish constraints and generate ideas
- Ideas and possible solutions: development of a range of ideas
- Research and testing: relevant research and testing, including design solution testing and prototyping
- Modification and refinement: development of the design - modifications in response to research and testing
- realisation: production of final design
- evaluation: ongoing throughout design and construction
Trends: Intro
Keeping up with trends will ensure that designs meet the market’s needs
Include: social, cultural, global, political, economic and environmental
Trends: Social
Multiculturalism:
- trend to cater for our multicultural society: e.g. instructions written in many languages / in graphical form, uniforms that adhere to cultural requirements
Social class
- implication of socioeconomic status is the amount of disposable income and individual has –> people in higher socio-economic groups have more funds to allocate to non-essential and luxury items
Egalitarianism
- principle of equal rights and opportunities
- minority groups must be catered for - impact of products, systems and environments should be assessed to ensure no marginlisatoin
Globalisatoin:
- ongoing process of integrating economies, societies and cultures through global networks
- global reach of internet –> designers are in competition with foreign enterprise
Social conscience:
- values: to individual’s and society’s sense of right and wrong –> ethics
Trends: Political
- governmental agencies and laws influence design and production, operating to protect consumers and manufacturers
- Australia: laws operate on local, state and federal levels
- government funding: there should be more funding available for environmentally friendly designs (in the context of global warming)
Commonwealth Trade Practises Act (1974)
- protects Australian consumers in a range of areas (pricing, product safety)
- prohibits unfair, misleading or deceptive commercial behaviour
- quality standards
- supports the rights of consumers to seek compensation from injury resulting from defective goods
Trends: economic
The state of the economy: in surplus or recession, impacts sales, design and production
Surplus: people are willing to spend money on non-essential items
Recession: less public confidence and more reluctance
Higher costs of wages, land and insurance in Australia, many companies produce offshore - ethical concerns
Trends: environmental
The trend to be green has impacted on design and production. It is important to produce products that are ecologically sustainable.
Every product, system and environment leave an environmental footprint at some stage in its life cycle. Designers must consider the short-term and long-term effects
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that their product, system or environment design will have on the environment – it may have detrimental impacts.
It is essential to do a lifecycle analysis – to be sustainable, designers need to be thinking cradle-to-cradle
Two major environmental concerns are:
- Pollution: the level of air, water and land pollution created in the production and use of a product
- Use of materials: the use of raw materials, whether they are renewable, scarce of non-renewable resource. Wastage is an issue.
Historical and Cultural influences on designing and producing list
- changing social trends
- cultural diversity
- changing nature of work
- technological change
CHANGING SOCIAL TRENDS: Historical and Cultural influences on designing and producing
The way we conduct our day-to-day lives changes significantly over time. With these shifts comes opportunities to create and design and ideas to suit new situations
- E.g. advancements in communication technologies have enabled people to work from home (telecommuting), and some people adopt part-time work as a lifestyle choice. These changes in the social fabric of society has led to design opportunities.
CULTURAL DIVERSITY: Historical and Cultural influences
Culture may be regarded as a set of spiritual, material, intellectual and emotional features of a social group or society and encompasses the arts, literature, lifestyles, ways of living together, value systems, traditions, and beliefs of these people.
Cultural rights are part of human rights and provide people the right to participate in the cultural life of their choice.
- E.g. the cultural diversity of Australia has resulted in various products based on specific needs of ethnic communities. These cultures influence fashion and food, art and curriculum.
THE CHANGING NATURE OF WORK: Historical and Culturla
Changes include workplace relations, technological advancements and an increase in the percentage of women in the workplace.
- E.g. computerisation in the workplace has meant changes in the nature of available work. The use of computers has meant the loss of jobs, such as robots replacing humans on the assembly line. At the same time, there has been an increase in employment in the ICT industries
TECHNOLOGICAL: Historical and Cultural
Technological change does not only impact on production, but the ways in which designers work.
- Assembly line manufacturing allows designers to increase production output. The digital revolution further increased output and decreased the cost and time of production
- ICT permits working from home or other locations. They allow constant communication between colleagues, even if they are far apart
Ethical issues: List / Overview
• Defined as doing right or wrong based on one’s personal values, customs, beliefs
- Number of ethical issues related to design and innovation
- Include protection of intellectual property (patents, copyrights, plagiarism), right and responsibilities of the designer, impact of design on Australian society and the environment
- Our values and morals may be questioned over the potential of innovations
• As environmentally aware consumers, we may choose products that are promoted as ‘green’ but not all other factors are considered
• Steady move towards making industries more accountable for actions, decisions, production methods, working conditions and treatment of employees
- Businesses held morally and ethically responsible for health and safety of employees as well as wider community
- Law enforces safe working conditions and systems of work
- Designers must account for the health and safety of the end-user
INCLUDES:
- a designer’s responsibility
- intellectual property rights
Ethics: a designers responsibility
• Designers should operate with a sense of responsibility towards individuals, society and the environment – designers have legal and ethical responsibilities including:
- Working within customers’ deadlines, budget constraints and quality expectations
- Ensuring foods are priced reasonably and of good quality
- Avoiding any conflict of interest and maintaining client confidentiality
- Rejecting all forms of plagiarism
- Considering social and cultural implications of their work
Intellectual property rights
• Organisations and legislations protect safety and rights of the designer
• Registered designs some designs are formally registered – protecting the visual appearance (shape, configuration, pattern, decoration but not actual workings)
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• Patents is a legal right granted to protect a device, substance, method or process – gives owner legal right to promote product for commercial gain
• Copyright protection is free and granted for original works of art, music, films, broadcasts, literature – license must then be obtained to perform, copy, broadcast, adapt, publish that work in public
• Registered trademark provides the legal right to use, license or sell a particular item or service – used by manufacturer to differentiate its product from those of competitors
Ethical and Environmental Issues
Many industries and employers readily adopt green technologies and take advantage of government assistance and subsidies to do so
- Environment Protection Authority (EPA) requires all industries to take reasonable steps to preserve and protect the environment and habitats and to recycle waste
- ‘Waste less, recycle more’ is the largest waste and recycling funding program in Australia – designed to stimulate investment in infrastructure to meet ambitious recycling, illegal dumping and littering targets
• Global warming caused by an increase in greenhouse gases in the earth’s atmosphere
- Governments, industry and communities now recognise the necessity of reducing the level of greenhouse gases caused by human activity – particularly by the burning of fossil fuels and land clearing
• Pollution levels Pollution includes water, soil, air and noise pollution
- Water pollution occurs where run-off and waste from production plants are pumped into the water system, thus impacting on the life forms in the waterways
- Soil pollution occurs when toxic waste seeps into the soil, thus making the area contaminated and unproductive
- Land pollution/landfill – often the result of packaging or single-use products that do not easily biodegrade, such as plastics
• It is the manufacturer’s responsibility to ensure that noise restrictions in particular areas are abided by and that workers use correct protective equipment.
Impact on Society
• Design has impact on economy, safety, wellbeing and community/cultural spaces good design can bring enormous social benefits and reduce costs to finance and health
• Designers should complete an in-depth assessment of their PSE- may reveal the kind of impact on society a design will have and ensure that it is a positive rather than negative one
- Life-cycle analysis is critical as the impact of each materials, tool and technique on the environment and society cannot be overlooked
Sustainable Technologies
• Use design process to produce a final design that is socially, economically and environmentally sustainable
- Sustainable design is common among modern designers who seek to reduce their impact on the environment and use technologies that can be produced and maintained without exhausting other resources – e.g. energy
• It is important that research and development is conducted to devise alternative sources of energy to fossil fuels for future generations
• Sustainable energy sources
- Solar power: Convert energy from sunlight intro direct current electricity
- Biofuel: The only renewable energy source that is able to store solar energy
- Energy from hot rock: Australia has a great source of geothermal energy, derived from well below the Earth’s surface
- Energy from water: Energy can be harnessed from flowing water, it is called hydroelectricity. Water can be a scarce resource, but it is renewable because it is constantly replenished through the process of the hydrological cycle
- Wind power: Wind turbines are used to convert wind energy into a form of energy such as electricity. It is one supported by the government because it is plentiful, renewable, clean and there are no greenhouse gas emissions
FACTORS THAT CONTRIBUTE TO SUCCESS OF FAILURE OVERVIEW
Timing,
Available and Emerging Technologies,
Historical and Cultural, Political, Economic and Legal Factors,
Marketing Strategies
Timing: FACTORS THAT CONTRIBUTE TO SUCCESS OF FAILURE
Manufacturers and retailers may wish to stimulate demand for a new product, which they will often do through effective marketing. Innovators should also respond to consumer trends to ensure success.
Available and Emerging Technologies: FACTORS THAT CONTRIBUTE TO SUCCESS OF FAILURE OVERVIEW
The development of new technologies enables new products to be pushed into the marketplace. New technologies will enable a designer to improve on existing product that has already been accepted in the marketplace. (GPS)
- CRITICAL technologies are used to develop products
- ENABLING technologies are those needed to use critical technologies
- STRATEGIC technologies are emerging technologies that are crucial to further development and new products – they become critical technologies in the future
Historical and Cultural, Political, Economic and Legal Factors; FACTORS THAT CONTRIBUTE TO SUCCESS OF FAILURE OVERVIEW
Historical and cultural factors: The innovator must consider the historical and cultural environment – the beliefs, values and behaviours of the consumers who form the target market
Political factors: Governments can also influence the success or failure of innovation. The government plays a significant role in trade agreements and policies. Government support is provided for the development of water-saving designs that respond to the environmental concerns of the time
Economic factors: A growing economy can be good for designers of new products, as consumers are more willing to spend money and try new ideas. A slowing economy may also affect innovation, as products must become more efficient.
Legal factors: The governments of Australia legislate to protect the rights of workers and consumers. The Australian Tax Office, trade agreements and the ACCC are three examples of government-led impacts on product
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development. Standards Australia sets the standards for new and existing products. Innovators must meet these standards.
Marketing Strategies; FACTORS THAT CONTRIBUTE TO SUCCESS OF FAILURE OVERVIEW
A product’s marketing strategy can impact on the success of an innovation. To be commercially successful, a product must satisfy consumer demands. The marketing strategy explains how a business plans to market a product. It involves evaluating the market environment, determining the demand, making decisions about supply of the product and setting achievable goals. The elements of marketing are often described as:
- People: potential customers
- Product: aesthetics, function and special features
- Price: setting the price at an appropriate level
- Promotion: advertising the product through a number of media
Packaging: providing information, protection and presentation of the product
An innovative design will not only be aesthetically pleasing but will also function better than its precursors and bring benefits to the economy and culture into which it emerges. The innovator will be looking for a point of difference for their product.
• Innovations are changes or improvements to existing product design and manufacturing processes
- Innovative designers are involved in change and the creation of opportunities to bring about change in order to improve our quality of life
- Today, knowledge has replaced land, labour and finance as the most important resource for economic development
- Efficiency and effectiveness to enhance quality of life
AGENCIES THAT INFLUENCE INNOVATION: OVERVIEW
There are many agencies that impact on innovation, the innovator needs to be aware of those that will:
- Protect their designs
- Provide assistance in the development of the innovation
- Regulate design and production
THESE INCLUDE:
Standards Australia
IP Australia
Small Business Council
Australian Competition and Consumer Commission
Australian Securities and Investments Commission
Australian Centre for Innovation and International Competetiveness