Trends Long quiz Flashcards
when
the price is making a series of
higher highs and higher lows.
Up Trend
when the
price is making a series of lower
highs and lower lows.
DownTrend
when the
price is making neither a series of higher
or lower highs nor a series of higher or
lower lows.
sideways trend
SHort-lived
Fads
Much longer than fad
Trends
Continue to be fashionable for years and even decades
Trends
last for a total of one season, but they can also last
less than a month.
Fads
hard to ignore and almost impossible to miss.
Classics
undeniable air of timelessness that surrounds _____pieces.
Classics
Kinds of Trends
uptrend
downtrend
sideways
Who created the process of identifying a trend
Wade hansen
We‟re all human. Trends – and behavior more broadly – are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Some examples: creativity, self-improvement, safety, status.
Basic Needs
just listen to popular music, or watch any trashy movie. The same themes crop up again and again, precisely because they are so universally relevant and timeless. Identifying underlying human needs is central to spotting and/or understanding consumer trends.
Basic Needs
On the other hand, there are no trends without change. Savvy and switched-on business professionals constantly ask „what‟s changing?‟ and look at how it might be possible to service people‟s basic human needs and wants in novel, exciting – better – ways.
Drivers of change
Triggers are more immediate changes that drive the emergence of a trend. These can include specific technologies, political events, economic shocks, environmental incidents, and more.
Drivers of change
__________ aren‟t trends. But without examples of customer-facing innovations tapping into it, a trend can‟t be said to exist fully.
Innovations
What are the elements of trend (3)
Basic needs
drivers of change
innovations
These are clusters of „signals‟ which consists of „tangible‟ developments, such as new products and services
Microtrend
another name of microtrend
Market Trends
_______ are not tangible. They are changing (latent) needs of the consumer, like insights, norms and values.
Macrotrend
anothername for macrotrend
Consumer Trends
These are major societal trends. Where Micro- and Macrotrends are relatively small and manageable, Megatrends are large and complex shifts
Megatrends
What is tangible
something that can be touched or seen
What are the characteristics of a trend?
Microtrends
Macrotrends
Megatrends
refers to
the process of researching an
organization and it’s working
environment to formulate a
strategy.
Strategic analysis
In this analysis, you assess and analyze your strengths and weaknesses, and
establish a strategy that will help you improve the image of your company.
Internal (Strategic Analysis)
The strengths only make sense when they are giving your client complete
satisfaction with your service. Along with the strengths, the strategist
should also be aware of the weaknesses and liabilities of the company at
that moment. The company can grow at an exponential rate if you have a
sound strategy planned.
Internal (Strategic Analysis)
- Once the organization has completed its internal analysis, they can
move on to the external review. Many external factors can act as a
roadblock to the organization’s growth.
External (Strategic Analysis)
You need to measure customer satisfaction towards your and your
competitors’ products so that you can get an overview of how the
market functions..
External (Strategic Analysis)
Strength and Weakness
Internal
Opportunities and Threats
External
TWO TYPES OF
STRATEGIC ANALYSIS
Internal and External