Trends Flashcards
Main types of trends
Unique/alternative events
Sustainability
Engagement/connection
Safety
Technology
Equity/diversity
What does Ball state?
“Planners should think of virtual meeting as tools in there toolbox to be used efficiently to bring people together”
Strengths of virtual meetings
Focuses primarily on one issue - information exchange
Less travel hassle
Shorter time to market
Global access
Interactivity tools
Archive capabilities
More structure
What do advances in event technology allow forward thinkers to increase
Engagement
Capture valuable data
Cut time and cost
What are expanding the creative pool in technology
Augmented reality
Virtual reality
Internet of Things
What are meeting the challenges of time-poor planners and participants
Online venue booking
Meetings management tools
Virtual or hybrid events
Examples of AR
National Geographic augmented reality
Augmented reality enhanced event invitation
What are the functions of event apps
Registration
Micropayments
Lead exchange
Way-finding
Surveys
Ticketing
Audience polling
Presentations
Data capture
When can VR assist meeting planning
CAD to graphically enhance room design
3D tour of room setups
Hotels can enhance by providing actual room images to incorporate into the images
Challenges of technology
Cost
Education
Grasp of new meetings technology will set some meeting planners & suppliers apart
Future will require cooperation between suppliers and users of meetings technology
Technology suppliers will educate organizers but organizers still have the final say in terms of meeting the objectives of the meeting
4 reasons why sustainability issues are becoming mainstream
Communities expect it
Clients will want it as their member will want it
Contributes to cost-effective operations
Legislation
Benefits of going green
Higher gross margins, return on sales, return on assets and stronger cash flow
Employees happier and healthier/ employee retention
More appealing image for potential employees
What does Jay Westerveld, 1968 state about green washing
“Any misrepresentation that leads the consumer to believe that their policies and products are environmentally responsible, when their claims are false, misleading or cannot be verified”
What does Finkel & Dashper, 2020 state about CSR
Inclusivity is the ultimate goal within the events industry, and would mean achieving a situation where “all groups and individuals can play an active and meaningful role”
3 core challenges defining events now and in the near future
Staff and supply shortages
Shorter lead times
Rising costs
