Traveling Industry

Question 1

Factors affecting sales forecasts

Answer 1

• Consumer trends
• Economic variables
• Competitors

Question 2

Changes in design mix to reflect social trends

Answer 2

• Concern over sustainability
• Design for waste minimisation and reuse
• Recycling

Question 3

Changes in branding and promotion that reflect social trends

Answer 3

• Viral marketing
• Crowdfunding
• Emotional branding

Question 4

Changes in pricing to reflect social trends

Answer 4

• Online sales

* Comparison sites

Question 5

What are activity holidays?

Answer 5

A holiday in which you spend your time doing a particular activity.

• Canoeing
• Rock-climbing
• Painting
• Cooking

Question 6

What are the 2 types of activity holidays?

Answer 6

• Soft activities

* Extreme activities

Question 7

Soft activities

Answer 7

•Holidays that include gentle activities such as:

• Cycling
• Horse-riding
• Golf
• Water sports

Question 8

Extreme activities

Answer 8

•Holidays that include activities which are unusual and may only be completed once in a lifetime:

• Bungee jumping
• Cliff-face camping
• Volcano boarding

Question 9

Activity holidays trends

Answer 9

• Rise in the number of activity holidays over the past 10 years.
• The first activity holidays were soft activities
• Now customers seek for more extreme activities

Question 10

Solo travellers

Answer 10

• Increase of this market by 16%
• Companies have now specific itineraries
• Caused by not sharing activity interests with partners or friends

Question 11

The seek for more exciting activities

Answer 11

•Move away from soft activities and towards extreme activities.

Question 12

Well-being activities

Answer 12

• Spas
• Yoga retreats
• Medical spas
• Health assessments
• Acupuncture
• Physiotherapy

Question 13

Tech related holidays

Answer 13

• Bragging right holidays for social media
• New York
• Barcelona
• London
• Sao Paulo
• Los Angeles

Question 14

Older travellers

Answer 14

• It’s estimated that by 2025 travellers over 65 will represent 1/8 of international departure
• This generation will continue to travel in the future

Question 15

Becoming a temporary local

Answer 15

• Searching for a personal connection to an instantly shared experience based on interests, relations and authenticity
• Copenhaguen

Question 16

Slow travel

Answer 16

• Extended holidays for a month or more
• Working remotely
• Ideal for web only businesses
• Middle aged professionals between jibs or taking a break

Question 17

Transformative experiences

Answer 17

• Seeking personal growth and transformation
• Deeper connections with self and nature
• Travelling with intention, opennes abd mindfulness

Question 18

Rise of the female traveller

Answer 18

• 230% increase in women only travel companies
• Seeking comapny of like minded women for adventure
• Female guides and suppliers
• Moving away from soft activities

Question 19

Learn a new skill

Answer 19

• Cooking
• Painting
• Languages
• Scuba diving

Question 20

What is viral marketing?

Answer 20

• A method where consumers are encouraged to share information about the company’s goods or services via the internet
• Passing the message
• Climbing pyramids

Question 21

Social media importance in branding

Answer 21

• Travel and tourism is the 4th most followed market in social media
• 76% of everything in social media are holiday pictures
• Social media is a crucial place to advertise
• Lowxury

Question 22

What is emotional branding?

Answer 22

• Making customers fall in love with their brand or destination.
• Easyjet: how time flies ad

Question 23

What is sales forecast?

Answer 23

• An estimation of future sales revenue based on market research and past sales data.
• Different nationalities have different holiday interests
• Difficult with lack of historical data