Traveling Industry Flashcards
Factors affecting sales forecasts
- Consumer trends
- Economic variables
- Competitors
Changes in design mix to reflect social trends
- Concern over sustainability
- Design for waste minimisation and reuse
- Recycling
Changes in branding and promotion that reflect social trends
- Viral marketing
- Crowdfunding
- Emotional branding
Changes in pricing to reflect social trends
- Online sales
* Comparison sites
What are activity holidays?
A holiday in which you spend your time doing a particular activity.
- Canoeing
- Rock-climbing
- Painting
- Cooking
What are the 2 types of activity holidays?
- Soft activities
* Extreme activities
Soft activities
•Holidays that include gentle activities such as:
- Cycling
- Horse-riding
- Golf
- Water sports
Extreme activities
•Holidays that include activities which are unusual and may only be completed once in a lifetime:
- Bungee jumping
- Cliff-face camping
- Volcano boarding
Activity holidays trends
- Rise in the number of activity holidays over the past 10 years.
- The first activity holidays were soft activities
- Now customers seek for more extreme activities
Solo travellers
- Increase of this market by 16%
- Companies have now specific itineraries
- Caused by not sharing activity interests with partners or friends
The seek for more exciting activities
•Move away from soft activities and towards extreme activities.
Well-being activities
- Spas
- Yoga retreats
- Medical spas
- Health assessments
- Acupuncture
- Physiotherapy
Tech related holidays
- Bragging right holidays for social media
- New York
- Barcelona
- London
- Sao Paulo
- Los Angeles
Older travellers
- It’s estimated that by 2025 travellers over 65 will represent 1/8 of international departure
- This generation will continue to travel in the future
Becoming a temporary local
- Searching for a personal connection to an instantly shared experience based on interests, relations and authenticity
- Copenhaguen
Slow travel
- Extended holidays for a month or more
- Working remotely
- Ideal for web only businesses
- Middle aged professionals between jibs or taking a break
Transformative experiences
- Seeking personal growth and transformation
- Deeper connections with self and nature
- Travelling with intention, opennes abd mindfulness
Rise of the female traveller
- 230% increase in women only travel companies
- Seeking comapny of like minded women for adventure
- Female guides and suppliers
- Moving away from soft activities
Learn a new skill
- Cooking
- Painting
- Languages
- Scuba diving
What is viral marketing?
- A method where consumers are encouraged to share information about the company’s goods or services via the internet
- Passing the message
- Climbing pyramids
Social media importance in branding
- Travel and tourism is the 4th most followed market in social media
- 76% of everything in social media are holiday pictures
- Social media is a crucial place to advertise
- Lowxury
What is emotional branding?
- Making customers fall in love with their brand or destination.
- Easyjet: how time flies ad
What is sales forecast?
- An estimation of future sales revenue based on market research and past sales data.
- Different nationalities have different holiday interests
- Difficult with lack of historical data
