Transport Flashcards
Define fixed costs
Costs that do not change in the short run with changes in output
E.g. Rent, insurance, tax, salaries
Define variable costs
Costs that change with changes in output e.g. Billable staff wages, raw materials
Define short term
The time period where at least one FoP is in fixed supply (usually capital)
Define AC
Total cost divided by output (also know as unit cost)
Define marginal cost
The change in total cost resulting from changing output in one unit
Define economies of scale
A reduction in long run average costs resulting from an increase in the scale of production
Define transport infrastructure
Anything that allows the provision of transport
Define diseconomies of scale
An increase in long run average costs caused by an increase in the scale of production
What are 3 diseconomies of scale?
Problems of communication- more costs by letting all a mangers aware of objectives
Problems of co ordination- hue layers of management and decision making makes slower change
Problems of industrial relations- worker-employer relationship become more strained and distance
Define Purchasing EoS
When firms buy in bulk they often pay less per unit purchased. A large firm may be able to negotiate more favourable terms with a distributors to get greater quantities of goods
Define technical economies
Large firms can afford to use expensive high tech equipment and use it efficiently (larger boxes) As can transport more in one journey, this lowers price per unit
Define managerial economies
As firms grow in size, it becomes more possible and beneficial to employ specialists. This includes accountants or HR. As they only have to do one job this will increase their efficiency and output and lower AC
Define financial economies of scale
Large firms find it easier and cheaper to raise finance than small firms. Banks are more willing to lend them money with low interest rates, lowering costs per unit
Define average revenue
Total revenue divided by the output sold
Define marginal revenue
The change in total revenue resulting from the sale of one more unit
Define price taker
A firm that has no influence on price
Define price maker
A firm that influences price when it changed its output
Define predatory pricing
Setting prices low with the aim to force rivals out of the market
Define barriers to entry
Obstacles to firms leaving the market
Define sunk costs
Costs incurred by a firm that cannot be recovered once it has left the market
Define limit pricing
Setting a low price in order to discourage the entry of new firms
Define profit maximisation
Achieving the highest possible proud when MC=MR
Define supernormal profit
Profit earned where AR exceeds AC
Define normal profit
The level of profit needed to keep a firm in the market
Define natural monopoly
A market where long run AC are lowest when output is produced by one firm
Define sales revenue maximisation
The objective of achieving as high total revenue as possible
Define profit satisficing
Aiming for a satisfactory level of profit to please stakeholders rather than higher level of profit possible. Done when there are conflicting objectives between marketing, accountants etc
Define derived demand
Demand for one item depending on the demand for another
Define transport
Anything that allows the movement of people and goods for personal or business reasons
Define sales revenue maximisation
An objective wherefore produces where MR=0
Define sales maximisation
An objective that involves the maximisation of the volume of sales
Define allocative efficiency
P=MC
Define contestants market
A set of conditions here there is always the threat of new firms being able to enter the market