Transactional Data Flashcards by jeanette goodwin | Brainscape

Q

What is it?

A

Occurs everytime you buy something
Information collected on the purchase and stored
personalised info such as cookies

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Q

What kind is collected?

A

Reference numbers
Delivery tracking
Date, time, prices

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Q

Why is it valuable?

A

Gives lots of information about their customers, helps identify sale trends.

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