Traffic Section

Question 1

What are the different types of Reports & Analytics variables?

Answer 1

Traffic, conversion, configuration and automatically variables

Question 2

What is the default page naming valid (if the pageName variable is not populated)?

Answer 2

The page URL

Question 3

When selecting the appropriate level of page naming detail, you should be sure to include the user id or session I’d with the page name

Answer 3

False

Question 4

How does Reports & Analytics collect traffic data for your site?

Answer 4

Code is placed on each page og your site, and information is sent to Adobe when pages load and the code is executed

Question 5

What is the maximum character(byte) length for the server variable?

Answer 5

100

Question 6

Custom Traffic Variables (props) must be set on every page that you want the value report

Answer 6

true

Question 7

Where can you give a user-friendly name to your custom traffic variable reports?

Answer 7

in the admin menu in reports & analytics

Question 8

Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable

Answer 8

PageName: This contraols the value displayed in all page-related reports, including Patj reports

Question 9

Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable

Answer 9

Channel: This is a predefined traffic variable, traditionally used for high-level content categories

Question 10

Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable

Answer 10

Server: This is a predefined traffic variable sometimes used to show balance between multiple Web sites in global enviroments

Question 11

The purpose of Conversion report is to

Answer 11

Track visitor success or conversion of any events that occur on a web site

Question 12

Out of the following list, chose the predefined retail success events (circle all that apply)

Answer 12

scOpen, scAdd, scRemove, scView, prodView, scCheckout, purchase

Question 13

Whatr are the 4 most common pages to be coded in order to capture basic shopping cart succes

Answer 13

product details page, shopping cart page, checkout page, order confirmation page

Question 14

Which of the following are correct syntax for the product variable on a product details page?

Answer 14

s. product=”category;product”

s. product=”;product)

Question 15

What is the most correct statement regarding eVars?

Answer 15

An eVar tracks custom segments and data and is stored in a virtual cookie

Question 16

Enabling “full subrelations” (super-breakdowns) for an eVar will provide essentially the same breakdown options as the s.campaign variable

Answer 16

When the expiration time or event is reached as defined in the Admin menu

Question 17

Which us true of the Report & Analytics cross-category Merchandising functionality

Answer 17

?

Question 18

What do you set in s.charSet?

Answer 18

The page’s character set meta tag

Question 19

Which is not a characteristic of multi-suite tagging

Answer 19

Processed nightly

Question 20

Which configuration Variable captures the report suite ID

Answer 20

s.account

Question 21

True or False s.currency changes the report suite base currency

Answer 21

False

Question 22

Scenario: revenue value of “10” is recorded with s.currency=”USD” set on the page in a report suite with a base currency of “GBP”. Which of the following is true?

Answer 22

USD $10 will be converted into GBP and then recorded