Traffic Section Flashcards
What are the different types of Reports & Analytics variables?
Traffic, conversion, configuration and automatically variables
What is the default page naming valid (if the pageName variable is not populated)?
The page URL
When selecting the appropriate level of page naming detail, you should be sure to include the user id or session I’d with the page name
False
How does Reports & Analytics collect traffic data for your site?
Code is placed on each page og your site, and information is sent to Adobe when pages load and the code is executed
What is the maximum character(byte) length for the server variable?
100
Custom Traffic Variables (props) must be set on every page that you want the value report
true
Where can you give a user-friendly name to your custom traffic variable reports?
in the admin menu in reports & analytics
Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable
PageName: This contraols the value displayed in all page-related reports, including Patj reports
Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable
Channel: This is a predefined traffic variable, traditionally used for high-level content categories
Match the traffic variable to its function (some functions will not match). Write the number of the correct function next to the variable
Server: This is a predefined traffic variable sometimes used to show balance between multiple Web sites in global enviroments
The purpose of Conversion report is to
Track visitor success or conversion of any events that occur on a web site
Out of the following list, chose the predefined retail success events (circle all that apply)
scOpen, scAdd, scRemove, scView, prodView, scCheckout, purchase
Whatr are the 4 most common pages to be coded in order to capture basic shopping cart succes
product details page, shopping cart page, checkout page, order confirmation page
Which of the following are correct syntax for the product variable on a product details page?
s. product=”category;product”
s. product=”;product)
What is the most correct statement regarding eVars?
An eVar tracks custom segments and data and is stored in a virtual cookie
Enabling “full subrelations” (super-breakdowns) for an eVar will provide essentially the same breakdown options as the s.campaign variable
When the expiration time or event is reached as defined in the Admin menu
Which us true of the Report & Analytics cross-category Merchandising functionality
?
What do you set in s.charSet?
The page’s character set meta tag
Which is not a characteristic of multi-suite tagging
Processed nightly
Which configuration Variable captures the report suite ID
s.account
True or False s.currency changes the report suite base currency
False
Scenario: revenue value of “10” is recorded with s.currency=”USD” set on the page in a report suite with a base currency of “GBP”. Which of the following is true?
USD $10 will be converted into GBP and then recorded
