Traditional Sources Of Info. Flashcards
1
Q
9 Traditional sources of info.
A
- Industry people
- Talking to other people
- Brochures
- Flyers
- Films and documentaries
- Newspapers and magazines
- Billboards
- Television
- Travel magazines
2
Q
3 New media sources of information
A
- Sociak media networks
- Company websites
- Online travel agencies (AOT)
3
Q
The presence of the internet has allowed consumers to access information in a greater degree.
A
New Media Sources of Information
4
Q
A combination of computer hardware/computer software, data, or telecommunications that reforms functions such ad displaying information
A
Automated information system
5
Q
Stages of Decision-making.
A
- Need/problem recognition.
- Information search.
- Alternative evaluation.
- Purchase decision.
- Post-purchase evaluation.